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Case Studies

Joel Feren: Nutrition Ambassador for Montague

Joel Feren teamed up with family-owned fresh produce company Montague to encourage Aussies to eat more local fruit & veg.


PR company Hatching Communications approached Saxton Engage on behalf of the Family-owned fresh produce company, Montague, with the goal to encourage Australian’s to maintain a healthy and nutritionally balanced diet. We matched them with Accredited Practicing Dietitian and Accredited Nutritionist Joel Feren to serve as their Ambassador and create a suite of content featuring their incredible range of Apples.

With a background in the biomedical sciences, a Masters in Dietics and years of consulting under his belt, Joel is a trusted voice on food and health and a familiar face from television programs such as My Market Kitchen, as well as his Instagram channel @the_nutritionguy. Joel will help the team at Montague share the messaging that eating seasonal, locally produced fresh foods rich in nutrients, such as apples, leads to optimal health. A feature of good health is immunity, a topic Joel is an expert on.

Joel has been a delight to work with on meeting the brief. We are thrilled with how the content has turned out. Montague

As part of this 6 month campaign Joel will create 4 unique recipes showcasing Montague produce as an IGTV series across his channels alongside blog content for their site. Joel also featured in 2 TV segments on the Today Show and the Morning Show promoting Jazz Apples.

Joel has been a pleasure to work with, being so responsive and delivering assets on time. The Today show segment was a particular highlight. Hatching Communications

Want to enquire about engaging Joel for a brand partnership? Get in touch here.

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