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Case Studies

Rachel Botsman for DocuSign

Rachel Botsman for DocuSign: The Business of Trust Event


Saxton Engage were approached by our client, DocuSign, who were interested in leveraging Rachel Botsman for a Q&A format discussion with Vice President of JAPAC at DocuSign, Dan Bognar. DocuSign’s event, ‘The Business of Trust’ highlighted how to thrive in the new trust economy, aiming to spark curiosity and conversations among viewers. DocuSign has experienced past success in hosting these public-facing conferences and had designed this Q&A-style conversation to utilise Rachel’s experience and expertise on the topic of trust. As a Trust expert, author and lecturer at Oxford University, Rachel Botsman is passionate about teaching people how to think differently about trust and humility in the modern world.

DocuSign is a leading global company that allows organisations to manage electronic agreements. As the world’s number one way to sign documents electronically, DocuSign eSignature is an electronic signature solution trusted by hundreds of millions of users. DocuSign also has 350+ pre-built integrations with other applications, such as Salesforce, Microsoft, SAP, Google, Oracle, Box, and Workday.

Building on previous engagements with DocuSign, Saxton Engage was able to utilise its strong relationship with the client to create this thought-provoking campaign. As part of this campaign, a shoot conducted at Rachel’s studio in Oxford involved filming pre-recorded content by a professional videographer and crew. The footage was then edited into a succinct video where the event was publicly promoted across DocuSign’s channels.

Thanks for organising the Docusign event. It's interesting doing these kinds of brand partnership conversations with leaders. I think it's a more engaging format than straightforward keynotes for virtual audiences. Rachel Botsman, Author and Trust Expert
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