For Shingles Awareness Week, Palin Communications and GSK Australia partnered with Saxton Engage to secure a trusted, high-profile ambassador who could authentically raise awareness of shingles and its risk factors, signs, and symptoms.
As the Shingles Awareness Week ambassador, Shelly Horton helped to create meaningful impact, combining national recognition with a deeply personal connection to the cause.
"It was a pleasure working with the team from Saxton. Jess and Shelly understood our needs and were open-minded, responsive and collaborative from the moment we began our discussions." Client Feedback
In her final year of university, Shelly developed shingles without recognising the symptoms, suffering severe pain and fatigue. Over the years, she saw her mother, father-in-law, and a family friend also affected by the illness. These experiences motivated her to help break the stigma surrounding shingles and encourage open conversation.
The campaign centred on Shelly’s first-person account, supported by a targeted national media strategy to maximise reach and impact. She shared a compelling video reel on her own social channels, encouraging Australians over 50 and those at higher risk to speak to their doctor about shingles and recognise the signs and symptoms.
Check out Shelly's post on Instagram here!
Impact
The campaign delivered strong national visibility and sparked meaningful conversations. Shelly’s openness helped normalise discussion about shingles and reinforced the importance of recognising risk and symptoms early. By matching the right ambassador with the right message, Saxton Engage ensured the campaign not only raised awareness but also encouraged at-risk Australians aged 50+ to take action.
If your brand is looking to connect with audiences through credible voices and strategic campaigns, Saxton Engage can help make it happen.
