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Case Studies

Yasmin London for
Amway Japan

Yasmin London for Amway Japan as a Goodwill Ambassador for Sydney

Amway Japan

Amway is the world’s No. 1 direct selling business, according to the Direct Selling News Global 100*. Operating in more than 100 countries and territories, Amway manufactures and distributes more than 450 consumer products, which are supported by a team of nearly 1,000 Amway scientists, engineers and technical professionals working in 75 R&D and quality assurance labs around the world. More than 19,000 employees support millions of Amway Business Owners (ABOs) who sell Amway™ products. Top-selling brands for Amway include Nutrilite™ vitamin, mineral and dietary supplements; Artistry™ skincare products and colour cosmetics; eSpring™ water treatment systems and XS™ energy drinks and sports nutrition products.

Amway Japan was founded in 1979 and is now positioned as the 3rd largest market in the Amway global business with 660,000 couples of ABOs across Japan.

Our Client, Amway Japan, contacted us looking for an influencer and goodwill Ambassador for the city of Sydney to produce a high impact piece of video content to encourage ABOs to qualify for the Amway Japan Leadership Achievement Seminar (LAS) in Sydney in January 2022.

We paired Amway Japan with Yasmin London, a well-known Australian entrepreneur, media commentator, former police officer and world champion swimmer. Amway Japan engaged Yasmin to conduct a virtual tour around Sydney to encourage Amway Business Owners to stay motivated and working towards their goal to make it to Sydney in 2022.

Saxton Engage also engaged video production staff in Sydney and provided end-to-end management for this campaign. The result is a truly stunning piece of content that exceeded our client's expectations.

Thank you so much for the work you have done on our promotional video. The quality of the video is too good! Our creative director says that the editing, cinematography, camera work, talent, tempo, colour grading and content are first rate! It’s beautifully shot and produced. It’s the work of proper professionals. Rie Suzuki, Learning Solutions, J-Style&Special Events Dep, Amway Japan
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