Saxton proudly participated in PCMA’s The Business of Events (BoE) 2025, held from 13–15 April at Marina Bay Sands, Singapore. This premier event convened industry leaders to explore the dual pillars of mastery and intellectual prowess, fostering intergenerational dialogue on leadership, strategy, and innovation.
Highlights from the Saxton Line-up
Saxton’s Speakers brought fresh thinking, real-world insights, and practical frameworks to the BoE 2025 stage, each one reflecting the conference’s theme of Mastery and Intellectual Prowess in action.
Matt Jones, Creative Strategist and Co-Founder of Four Pillars Gin, opened the conference with the Day Zero Challenge and joined a Day 1 breakout session. He encouraged attendees to lead with creativity, curiosity and courage, highlighting that what is created in the room can have a lasting impact beyond the event itself.
Azran Osman-Rani, CEO of Naluri, delivered a dynamic closing keynote on Day 1, challenging conventional thinking around innovation, risk and performance. He shared practical frameworks for reframing fear, moving at speed, and leading with clarity, giving leaders the tools to act boldly and adapt faster.
David Knoff, Antarctic Expedition Leader and author, closed Day 2 with a powerful keynote on leading through uncertainty. Drawing from his 537-day COVID-era mission in Antarctica, he unpacked the value of vulnerability, the importance of mental resilience, and what it truly takes to lead when conditions are anything but normal.
Key Themes and Takeaways
BoE 2025 explored the evolving demands of leadership through three core themes:
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Mastery and Mindset: Encouraging leaders to balance technical skills with emotional intelligence.
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Innovation and Adaptability: Emphasising the need for continuous learning and embracing change.
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Intergenerational Collaboration: Bridging generational gaps to foster inclusive and forward-thinking leadership.
Looking Ahead
Saxton Group remains committed to supporting the business events community by providing access to thought leaders who inspire change and drive innovation. We look forward to continuing our partnership with PCMA and contributing to the evolution of the industry.
For more information on our Speakers and how they can add value to your next event, please contact us today! 📩
