Afdhel Aziz helps organisations increase engagement, retention and performance - using his Start with Hope™ Playbook pioneered at Fortune 500 companies like Disney, Adidas, The Gap, and Sephora.
He is the Chief Purpose Officer of Conspiracy of Love, a strategic consultancy that helps build cultures where people believe, belong, and perform. He founded it in 2017, leaving a two-decade corporate career after witnessing the aftermath of the Indian Ocean tsunami in his native Sri Lanka.
He has inspired audiences globally at companies like Coca Cola, Walmart, and Microsoft, as well as leadership, HR and innovation conferences like the Fast Company Innovation Festival, Cannes Lions, SXSW and many more.
He is the bestselling author of The Purpose Trilogy, a Forbes contributor with over 500 interviews with global business leaders, and co-founder of Good is the New Cool, a creative studio which produces content like ‘The Solutionaries’ with TIME Magazine.
Talking Points
Start With Hope™ — To Drive Engagement, Retention and Performance
Too many organisations are trying to solve an engagement crisis with the wrong tools — strategy, technology, incentives — while people quietly stop believing the future is worth fighting for. This keynote introduces Afdhel's Start With Hope™ Playbook, giving leaders the data and frameworks to diagnose and close the Hope Gap at every level of the organisation, building cultures where people believe in the direction, belong to the mission, and perform with the full force of who they are.
Start With Hope™ — To Drive Engagement, Retention and Performance
Believe, Belong, Perform™ — Reconnecting People to the Purpose That Makes Their Work Irreplaceable
Built on the groundbreaking GPS to Purpose™ framework, this keynote helps every person in the room find the intersection of their Gifts, Passions, and Service — reconnecting to the purpose that makes their contribution irreplaceable and turning disengagement into committed, energised performance.
Believe, Belong, Perform™ — Reconnecting People to the Purpose That Makes Their Work Irreplaceable
Strategy to Story™ — A Values-Driven Storytelling Playbook for Brands in a Divided World
Most brands have gone quiet on their values, afraid of backlash either way. This keynote introduces Afdhel's three-step Strategy to Story™ Playbook, developed through Good is the New Cool and proven with Disney, Gap Inc., and Sephora — a practical way to tell values-driven stories that build broad, durable trust instead of stories built to win one side of an argument.
Strategy to Story™ — A Values-Driven Storytelling Playbook for Brands in a Divided World
Video
Afdhel Aziz Speaker Reel | Inspiring AAPI Keynote Speaker
Conspiracy of Love, founded by Afdhel Aziz, is one of the world’s leading Purpose consultancies, offering its expertise to iconic companies such as Adidas, Coca Cola and Sephora. Aziz, a former Fortune 500 business executive, embarked on a remarkable journey after surviving the devastating tsunami in his home country of Sri Lanka. This life-altering experience prompted him to seek a deeper purpose beyond the confines of corporate life. In 2017, Aziz made a pivotal decision to leave the corporate world and establish Conspiracy of Love as a B Corp certified global consultancy and AAPI-owned Minority Business. The company specializes in advising major corporations on finding new pathways to sustainable and inclusive growth by inspiring purpose within their employees and organizations. This unique approach has resulted in engaged and empowered employees, breakthrough innovations and growth, and substantial investments in causes such as racial justice, arts education, and childhood hunger. Aziz's impact extends far beyond the boardrooms of influential companies. As an international keynote speaker, he has graced stages in more than thirty countries, sharing his insights at leading corporations like Disney, Microsoft, JP Morgan Chase, and The Gap. His presence has also been felt at prestigious events such as the United Nations, Cannes Lions, and the Fast Company Innovation Festival. "The Principles of Purpose," Aziz's best-selling book co-authored with Bobby Jones, has earned acclaim from industry leaders, with former Unilever CEO Paul Polman acknowledging its role in showcasing purpose as the growth story of the 21st century. Aziz's prowess as an award-winning poet, writer, and documentary filmmaker underscores his fascination with the art and craft of storytelling. This passion is not only evident in his professional work but also in his commitment to conveying messages of purpose and change.Purposeful Growth: How Your Business Can Be A Force For Good | Afdhel Aziz
Purpose-driven companies outperform their competition on every metric, from employee engagement to innovation to profitability. Based on the pioneering work of his consultancy Conspiracy of Love at Fortune 500 companies like Adidas, Coca-Cola, Sephora, and his bestselling book the Good is the New Cool Guide to Conscious Business, inspiring keynote speaker Afdhel Aziz shares how companies can unlock the ‘Purpose Flywheel’ of ‘growth through impact’ with devoted customers, happy employees and loyal investors. Afdhel has spoken on this topic at Fortune 500 companies like JP Morgan Chase, Coca Cola, as well as at Conscious Capitalism, the Fast Company Innovation Festival, and the United Nations.Good is the New Cool: How Meaningful Marketing Can Drive Brand Growth | Afdhel Aziz
How do traditional brands reinvent themselves for the new age of Conscious Consumers? Consumers say they are four to six times more likely to purchase, protect and champion a brand that they believe has positive social and environmental impact. And this number skyrockets when you consider Millennials and Gen-Z, the two biggest and newest generations of customers. In this insightful and motivational talk based on his best-selling book the Good is the New Cool Guide to Meaningful Marketing, and the pioneering work of his consultancy Conspiracy of Love, Afdhel shows how marketing can drive brand growth by serving the ever-evolving needs of their consumers and communities. Afdhel has spoken on this topic at companies like Walmart, Levi’s, PepsiCo, Mondelez and conferences such as the Forbes CMO Summit, SXSW and the Cannes Lions Festival.Leading with Purpose: How to Supercharge Your Career With Meaning and Impact | Afdhel Aziz
According to Gallup, only 30% of workers are engaged and motivated - but in companies that have a higher Purpose that number rises to 90%. Today’s employees are looking for meaning – not just money. In this transformational talk based on his upcoming book the Good is the New Cool Guide to Personal Purpose, inspiring keynote speaker Afdhel Aziz shows leaders and employees how to use the revolutionary GPS to Purpose framework to find their purpose - and drive meaning, motivation and career success. Inspired. Motivated. Pumped. This is how employees in companies like Disney, Microsoft, HP and the North Face have described feeling after hearing Afdhel speak on this topic.
