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Andrew
Russell

Elite Humans: Perform. Lead. Live at the Highest Level

The power is within. Master yourself to lead, live, and thrive.

Profile

For nearly three decades, Andrew 'Jack' Russell has been at the forefront of elite sport, shaping the performance, resilience and success of some of Australia’s most celebrated athletes and teams. But Andrew’s journey is more than just a list of premierships and accolades - it’s a masterclass in human performance, blending science, leadership, and an innate understanding of what truly drives sustainable success.

Andrew doesn’t just coach performance - he crafts high-performance environments where people think, move, and lead at their best. His approach is as much about mindset, energy, and relationships as it is about physical conditioning, making him one of the most sought-after performance architects in both elite sport and corporate leadership.

Andrew’s career has been built on high standards, relentless curiosity, and a deep belief in human potential. He has always been driven by a singular passion: uncovering what it takes for humans to achieve elite performance. His journey in elite sport has seen him prepare athletes and teams at the highest level, with six AFL premierships, over 600 games, and leadership roles at Essendon, Port Adelaide, Hawthorn and Carlton football clubs, during which he helped prepare and guide 53 All-Australian players, and 4 Brownlow Medallists to peak performance.

Beyond the football field, he has also had the privilege of coaching world-class athletes, including 4-time Olympian and Australian 1000m record holder Jeff Riseley to a World Championship semi-final in the 800m. He currently coaches & mentors Seth O’Donnell, the national 5000m champion- one of the most exciting young athletes in Australia.

His philosophy is holistic and deeply personal. High performance isn't just about training harder - it is also about leading smarter. True high performance isn’t just about winning, it’s about sustained success, purpose-driven leadership, and a commitment to growth.

Expertise
Talking Points

From the locker room to the boardroom: the science, art and leadership of becoming an elite human.

In a world where average is the norm, Elite Humans explores what it truly takes to lead, live, and perform at the highest level. Drawing on over 30 years of experience in elite sport and high-performance leadership, Andrew Russell shares the powerful principles that elevate individuals and teams from good to great, to world-class.
This keynote weaves together neuroscience, mindset, leadership, and the art of coaching to unlock human potential. Andrew delivers practical tools to lead with clarity, build resilience, and create high-performance cultures that last. Audiences will walk away inspired, equipped, and committed- not just to peak performance, but to becoming elite humans, every day.
Having shaped the mindset, resilience, and results of Australia’s top athletes and teams, Andrew’s experience in elite sport is unmatched, built at the coal face of elite sport where pressure is constant, and performance is non-negotiable- now empowering leaders beyond the field.

How to be an Elite Human- the science and art of taking humans from ordinary to extraordinary.

How to be an Elite Human: The science, art, and leadership behind high performance.

Feedback
Jack invested countless hours into teaching me the skills & mindset required to succeed in sport & life. Most importantly he instilled in me that it’s what is done away from peering eyes, it’s the unseen commitment to your profession that makes you go from good to great. Without being guided and mentored by Jack, I doubt I would have accomplished what I did in the game. AFL Premiership player

Andrew has had one of the most significant impacts on my career. He has taught and challenged me in many ways to get the best out of myself as an athlete, a leader, and a person. He has such a broad range of knowledge and experience in human performance, both from a physical and psychological perspective. He is a great mate and mentor to me.

Brownlow Medallist, All Australian AFL Player

Andrew is an incredible mind coach. We won a premiership in 2008 at Hawthorn Football Club through his management of players bodies and a myriad of off-field challenges that players faced. He has the ability to read the person, adapt what they need & shift their focus to positive outcomes.

Brownlow Medallist and AFL Premiership Player

Andrew instilled in me the elite habits and resilience necessary to prepare both my body and mind for the challenges of competing at the highest level of sport. His conviction in his beliefs and dedication to helping others succeed are truly inspiring. If you’re looking to become a high performer and maximise your potential, Jack is the person who will guide you to reach your goals.

AFL Premiership Player
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