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The Frst Female CEO in the AFL


Breeanna Brock was the first female CEO to be appointed in the AFL.

In her five-year tenure in female football, she has cemented Queensland’s reputation as one of the powerhouse states for women’s AFL. By establishing the Brisbane Lions inaugural women’s team, who went on to play an undefeated debut AFLW season, Breeanna has created a full playing pathway for the women and girls of Queensland.

With access to this elite, high performing environment, females are no longer forced to abandon a game they love due to lack of professional opportunity. Above all, Breeanna’s work is slowly dismantling age-old thinking around female representation in sport, to create a more level, gender-balanced, playing field

Talking Points

Fail Harder

- The road to success is littered with failures.
- Redefine your idea of what success looks like and how you’ll get there - it will not be a straight line!
- We are stronger when we listen, and smarter when we share
Breeanna addressed the TAFE Queensland Business Development team, I loved her leadership journey that spoke of her passion to grow AFLW football culminating in the 2021 premiership with the Lions, as well the challenges and the culture she and the lions AFLW team have developed. What really struck home for me was how she articulates the importance of female contact sport and confidence in girls, an area I am equally passionate about as father of two teenage girls and a coach of a local AFL girls team. Thanks Breeanna. Dean Sherwell, Business Development Lead, TAFE Queensland
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