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Founder of Au Pair Link, My Food Bag & Tend

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It’s about finding a way to say YES, rather than a reason to say NO.

Cecilia Robinson is an in demand keynote speaker as an award winning visionary who has founded three hugely successful businesses - Au Pair Link, My Food Bag and Tend.

Current work
After a personal experience of utilising a virtual consultation with international medical specialists, Cecilia saw a possibility for a big change in New Zealand’s healthcare system. In 2019 Cecilia and James brought together some of New Zealand’s most incredible technology and health talent to revolutionise healthcare. They subsequently became founders and Co-CEO's of Tend Health.

Tend is everything you’d expect from your GP, and a whole lot more. Tends patients can see their care team, in-person or in-app. It is healthcare, your way and its revolutionising health care as we know it!
In 2019, Cecilia joined Pie Funds Management Limited as a Director. Cecilia's role is not only around the performance of the business but on the people and marketing strategy that will underpin their next significant growth chapter ahead.

Cecilia was honoured to become a Board Trustee on the Kings Trust (formerly Prince's Trust International) in 2018. The Trusts mission is to activate young New Zealanders as the designers, authors, dreamers, and creators of a more equitable, sustainable and prosperous future.

Cecilia and her husband James Robinson founded Au Pair Link and under their ownership it became an award-winning business, enjoying appearances in the Deloitte Fast 50 (ranked 12th in 2012), Kenexa Best Workplaces (ranked 6th best workplace in 2013) and winning several awards in the HER Business Woman Awards including ‘Best new business’ and ‘Best SME’. James and Cecilia sold the business in late 2014.

Cecilia founded My Food Bag in 2013 alongside well-known MasterChef Winner, Nadia Lim and Businesswoman, Theresa Gattung as well as her husband James Robinson and Nadia Lim's husband, Carlos Bagrie. My Food Bag became one of the most talked about and fastest growing companies in New Zealand. Cecilia and James continue to be involved in My Food Bag as Directors.

Touted as a serial entrepreneur and one of New Zealand’s most successful businesswomen, Cecilia founded Tend in 2020, which has experienced exponential growth, with almost 500 team members, and 25 clinics and growing!

Cecilia has been acknowledged for her success as a multi award winning businesswoman - including the 2017 supreme award at the Westpac Women of Influence Awards, the Business Enterprise Award and in October of 2020, Cecilia was inducted into The New Zealand Hall of Fame for Women Entrepreneurs. Cecilia is currently a finalist for the revered title of Innovator of the Year for the NZ Kiwibank awards, recognising her dedication to making New Zealand a better place for all, and redefining health care delivery.

As a speaker, Cecilia can share her experiences running successful companies, entrepreneurship, leadership, culture, and people, work-life balance, climate risk and sustainability and offers extensive knowledge on AI seeing first hand how it can be applied to business for good across different industries.

Cecilia was fantastic and a perfect fit for the event. She had such great integrity, energy and passion. She really inspired our audience and has rated really well in the feedback. The NZ Marketing Summit

Cecilia was an awesome guest speaker for our conference. What she had to share about her journey was very well received by our group with many of our delegates describing her as ‘motivational’. Even being under a bit of time pressure, due to our earlier session running over time, Cecilia delivered a fulfilling and rousing talk about her work and made it relative to our organisation which our franchisees really appreciated. Her energy is contagious and it was the perfect pick-me-up for the group after lunch! I would have no hesitation in recommending Cecilia as a guest speaker for any organisation.

New Zealand Home Loans

Cecilia was outstanding. Her presentation felt incredibly 'real' - our audience feedback said the audience got a strong sense that she's right in the middle of the journey, sharing her lessons. People were incredibly motivated by her purpose and determination.

Nano Girl Labs
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