The leading voice on multi-generational engagement and emerging social trends.
Dr Claire Madden is a renowned Australian social researcher, author and keynote speaker, widely regarded as an expert on Gen Z and the changing social, cultural and work landscape. With a PhD exploring what motivates Gen Z in the workplace, and extensive experience analysing social trends and demographic data, Claire’s work helps leaders understand the forces shaping the next decade - technology, generational shifts, workplace, learning, and the future of work.
A sought-after commentator across television, radio and print, Claire brings clarity to complex trends, translating them into practical strategies for organisations, educators and government. She is the author of Hello Gen Z and founder of the research and advisory firm Hello Clarity.
Known for her dynamic presenting style, Claire has delivered hundreds of keynotes to audiences across industries, from corporate, education, government, and not-for-profit. Claire is known for helping teams engage emerging talent, design future-ready cultures and navigate rapid change with confidence.
Driven by a passion for equipping leaders with insight and foresight, Dr Claire Madden is recognised as a trusted voice on the trends redefining our society and workplaces, and an essential guide for organisations preparing for the next generation.
Talking Points
Next-Gen Learners: Connect, educate, inspire and motivate Gen Z and Gen Alpha as students
Today’s classrooms are filled with digital natives who think, learn, and connect in entirely new ways. Generation Z and Generation Alpha bring fresh perspectives, short attention spans, strong values, and a desire for authentic connection and belonging, and a need for relevance and understanding the ‘why’ in everything they do — including education.Next-Gen Learners: Connect, educate, inspire and motivate Gen Z and Gen Alpha as students
This session explores what motivates and engages these emerging generations as learners. Drawing on current research, real-world examples, and practical strategies, Dr Claire will unpack how educators and institutions can create meaningful learning experiences that resonate with Gen Z and Gen Alpha’s unique characteristics. From understanding the social, technological and cultural forces shaping the worldview of the emerging generations, to fostering belonging, collaboration and purpose-driven learning, participants will be equipped to align teaching practices and approaches with the evolving needs and expectations of today’s students.
The Future of the Workplace: Cultivating an optimal performance culture
A motivated workforce is a competitive advantage and strategic asset in any organisation. Investing in our workplace culture and understanding the factors that activate the motivation of staff across the generations can lead to higher retention, improved productivity and better business outcomes. The focus of Dr Claire’s PhD was on understanding what motivates Gen Z at work, and as part of this, developed the ‘Optimal Performance Matrix’. Understanding how to ensure the relational and role satisfaction needs of our teams are supported in our workplaces can move staff from being unsupported workers to optimal performers. In this research-based, engaging session, Claire will provide practical tools to help leaders, managers and teams to prioritise key aspects of workplace culture to cultivate an environment of high performers.
The Future of the Workplace: Cultivating an optimal performance culture
A Demographic Snapshot: Demographic, social and generational realities transforming the business landscape
Demographic realities, including a growing and ageing population, changing household types and cultural and generational diversity impact our society, economy and workforce in multiple ways.A Demographic Snapshot: Demographic, social and generational realities transforming the business landscape
With the increased densification of our cities, not only are household structures changing, but lifestyle patterns and the building of communities is being redefined. With six generations in our communities, business leaders need to engage the Builders through to the Baby Boomers, Gen X, Gen Y, Gen Z and Gen Alpha.
In this session, Claire will provide a overview of the key mega trends which are shaping our society, and highlight the impact on your sector and workforce.
Engaging Emerging Consumers: Unlocking Gen Z and Gen Alpha as customers
Gen Z and Gen Alpha have emerged as influential consumer groups, bringing their transformed expectations as customers. They are our household influencers, with 4 in 5 parents admitting that Alpha kids significantly influence family purchases. With shorter attention spans and elevated expectations as customers, younger generations expect faster delivery, sustainable practices, free returns, online access to brands and immersive offline experiences. In this session, Dr Claire will unpack key trends to understand how to unlock the emerging generations and engage effectively with this cohort to be a growing segment of your consumer base.
Engaging Emerging Consumers: Unlocking Gen Z and Gen Alpha as customers
Engaging a Multigenerational Workforce: Activating the motivation of generations at work
Do the younger generations have a work-ethic? How do we span the gaps in a workforce made up of the “hard-working, get the job done” Boomers and Gen Xs, alongside the “find a faster way, wellbeing and flexibility focused” Gen Ys and Gen Zs? Dr Claire’s PhD focused on understanding how to activate the motivation of Gen Z at work. For our organisations to adapt to the future of work, it is critical that we can effectively engage all generations in the workplace. In this interactive and engaging session, Claire will provide research-based insights into how to practically shape a workplace culture that activates the motivation of the generations at work.
Engaging a Multigenerational Workforce: Activating the motivation of generations at work
Video
Claire Madden Keynote Speaker Showreel
Claire, the stage was yours and delivery was fantastic. You were amazing. ... keep reading CEO Institute NSW
Claire's explanation of the thought processes and language of Gen Z and Gen Alpha had everyone in fits of laughter, but seriously considering the implications on the changing nature of the workplace. We were delighted with her presentations.
Claire was a thought provoking and enthralling presenter... the feedback was tremendous!
The audience had very positive feedback and were very engaged with Claire’s presentation.
Vibrant, exciting, relevant, informative, energetic, personable and from the feedback we have received, one of the best presenters our attendees have ever seen.
Very well presented, and excellently received by guests. Very informative, engaging and entertaining.
