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Generation Z, social trends, demographics


Claire Madden is a leading voice internationally on Generation Z. As an author, social researcher, keynote speaker and media commentator, Claire is in high demand as an expert in interpreting social trends, demographics and implications of generational change. Claire is the author of Hello Gen Z: Engaging the Generation of Post-Millennials.

Claire is highly regarded for her dynamic and engaging presentations where she translates robust, research-based content into strategic applications for educators, managers and business leaders. Claire is commissioned by some of the largest companies and leading brands to interpret the changing landscape and communicate the implications for business and society.

Current work:

As a media commentator, Claire is regularly interviewed on prominent television programs including The Drum, The Project, SBS News, The Today Show, SkyNews, Sunrise and The Morning Show, as well as on the radio and in print media. Claire is on the board of a financial services company and is also a PhD candidate, studying the impact of Gen Z and work.

Talking Points

Engaging Generation Z

Behind the screens of the emerging cohort of students, customers and employees

For Generation Z (born 1995-2009), a world of Wi-Fi is the only one they have ever known. Digital is their default, Siri is their personal assistant and with over billions of Google searches every day, access to any piece of information is only ever seconds away. They are digital linguists, social networkers, global collaborators and sensory engagers.

In this session, Claire will unpack key characteristics of this emerging generation, and equip you with keys to better understand, engage and work with the generation who are the most formally educated, technologically literate and globally networked generation in history.

>Hello Gen Z // LIVE

A collaborative + dynamic presentation into the world of Gen Z presented by Claire and a Gen Z on stage!

We can talk about the cohort of Gen Z emerging into our education institutions, workplaces and as our growing customer base - but in this session you get to hear live from a Gen Z, alongside Claire Madden who has spent many hours researching this generation and is skilled at interpreting the perspectives of this generation and the implications of their new approaches for educators, managers and leaders. (This presentation is subject to availability of Claire and one of her Gen Z team).

Lead, Manage & Engage Generations

Creating an engaging culture, building multigenerational teams

In a world of online networks and communities, increased mobility and constant transitions, creating a vibrant, dynamic and engaging workplace culture is key in attracting, engaging and retaining top talent. Culture effectively fills the gap between what is officially announced and what is actually experienced. From embracing a culture of collaborative innovation through to creating ownership around a shared purpose and vision, in this session Claire will provide keys to facilitating greater engagement across multigenerational teams.

Educating Screenagers

Gen Z as learners + pedagogical implications for the educational sector

The rapid acceleration of technological advancements and the increased integration of digital devices into our lives has demanded that pedagogical approaches adapt and change to facilitate the most effective learning for Gen Z, the Screenagers. For a generation who ‘just Google it’ and have Siri as their homework companion, educators are at the forefront of needing to respond to these changes as the emerging generations redefine working, learning and community. From sensory engagers to digital linguists and social networkers, Claire will deliver insights from the latest research on characteristics defining Gen Z. Claire’s session will also unpack implications for the education sector, from flipped learning to virtual libraries and connected classrooms.

The Future of Work

In the wave of computerisation, global connectivity and automation across our workforce, it is estimated 40%
of our jobs will be threatened by computerisation in the next 10-15 years. The jobs which are more likely to
be safe are those that require high levels of creativity and problem solving, high levels of social interaction
and EQ, and high levels of dexterity. Workers of the future will need to be lifelong learners, be agile and
adaptive to changing job roles and tasks with increased automation, and be responsive to new markets.
Emerging generations will not be thinking ‘job for life’ but rather ‘job mobility’ over ‘job security’ and will be
looking to gain transferable skills throughout their careers. Claire will unpack how you can position your
organisation and teams for the future of work.

A Demographic Snapshot

Demographic, social and generational realities transforming the business landscape

Demographic realities, including a growing and ageing population, changing household types and cultural
and generational diversity impact our society, economy and workforce in multiple ways. Along with the
impact of technological change, demographics drive the growth opportunities for employment sectors,
impacting where the jobs of the future will emerge from. With the increased densification of our cities, not
only are household structures changing, but lifestyle patterns and the building of communities is being
redefined. With six generations in our communities, business leaders need to engage the Builders through
to the Baby Boomers, Gen X, Gen Y, Gen Z and Gen Alpha. In this session, Claire will provide a overview of
the key mega trends which are shaping our society, and highlight the impact on your sector and workforce.

Gen Z at Work

Maximising employee engagement through understanding the motivations of Gen Z at work

A motivated workforce is a strategic competitive advantage and asset in any work environment, and leaders today are faced with the challenge of engaging a multigenerational workforce. As Baby Boomers are reaching retirement at the upper end, Gen Z are the emerging employees. Gen Zs have had unprecedented exposure to mediating technologies in their formative years and have become accustomed to interacting and communicating in a world that is connected at all times. This has had a progound impact on how they work, live and play. The empowered, tech-savvy, globally connected Gen Zs have at times been stereotyped as entitled, apathetic and having a poor work ethic. The different approach they bring to work can be the source of tension and frustration in our multigenerational teams. Yet, they also bring strengths including being natural collaborators, digitally savvy, agile and adaptive, creative, passionate and motivated to make a positive difference in the world. In this session, Claire will unpack five key factors that impact the motivation and engagement of Gen Z at work.
We were extremely pleased with how both events went - her insights were highly valuable, as was the quality and professionalism of both presentations. CITI

Clare's presentation was fabulous. The feedback we received afterwards showed her presentation outperforming the industry speakers that we had. She was engaging and had lots of groundbreaking and interesting things for us to use.


Excellent speaker who engaged with our audience and kept them entertained and informed.

DECS Principals Conference

Vibrant, exciting, relevant, informative, energetic, personable and from the feedback we have received, one of the best presenters our attendees have ever seen.

Awards Victoria

Claire’s explanation of the thought processes and language of Gen Z and Gen Alpha had everyone in fits of laughter, but seriously considering the implications on the changing nature of the workplace. We were delighted with her presentations.

Landgate Perth

Claire was very accommodating in terms of meeting with us in the lead up to our roadshow to ensure we could incorporate our content in to her keynote. She was fantastic at keeping our employees engaged during her keynote, using some great activities that our employees really enjoyed. Overall Claire was a was a pleasure to deal with throughout and was a great addition to The Mirvac Way this year.

Mirvac Projects Pty Ltd
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