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Building successful companies through great cultures and fitness.


Elaine Jobson is a trailblazing fitness executive, global influencer, and visionary leader.

Collaborating with industry titans like Mike Balfour OBE, Sir Richard Branson, and Brendon Levenson, she has propelled fitness brands to new heights worldwide.

Recipient of prestigious awards, including Deloitte's Best Company to Work in South Africa and the Sunshine Coast Business Women's Network's Outstanding Business Woman of the Year, Elaine is renowned for her exceptional leadership and passion for building thriving cultures.

As the Fit Summit Executive of the Year in 2023, Elaine's strategic prowess and unwavering commitment drove Jetts to top the list of Australia's best workplaces. Her recent management buyout of Jetts Australia showcases her relentless drive for global expansion.

Elaine is a sought-after keynote speaker who inspires excellence and empowers leaders to achieve exceptional corporate cultures worldwide.

Talking Points

Company culture as a competitor defence

How do you build a culture of success in your workplace that gives you a true competitive edge? The culture of an organisation can mean the difference between success and failure. It defines your organisation and its place in the market.

Join Elaine Jobson, as she reveals her long-term strategy to build company culture as an organisational defence. Based on her invaluable experience as CEO of Jetts Group, Elaine will discuss the defining factors of the exceptional company culture at Jetts Fitness and why it stands out from the competition. She will also provide insights into the challenges she has faced in building teams with cultural diversity.

Elaine has developed a solid formula for creating a culture that attracts and retains the best talent whilst providing customers with an outstanding service experience that positively impacts the bottom line.
Packed with take-away ideas and knowledge, Elaine shares a number of proven methods that any business can apply to achieve great results.

5 Real life lessons on leading people

The Australian Institute of Management requested Elaine to write a chapter for their International bestselling book on Leadership to celebrate their 75th anniversary. A regular presenter at their conferences Elaine was a natural choice to contribute a chapter on leading people.

Elaine uses her vast amount of experiences on leading people, and being led by some of the world’s best leaders like Mike Balfour OBE and Richard Branson to share with her audiences some of the lessons that shaped her into the leader she is today. A presentation full of stories of the good, the bad and the ugly of leadership that will have audiences crying and laughing throughout.

5 Lessons from Business Great and Small

Having worked for many start-up companies who have become global players Elaine shares her 5 lessons on what small business can learn from big business to help them survive, thrive and grow. Using the power of her own real stories she demonstrates how businesses of all sizes can adopt these take away ideas on how to become a longstanding company. It's not the size of the business that matters but that it lasts. This presentation is perfect for small business owners, chambers of commerce or franchise network companies.

Session 01 Elaine Jobson - Bring on Loveland

Elaine Jobson is a Fitness Industry veteran having spent 25 years in executive positions working for a number of the world's largest fitness brands. Her roles have taken her all over the globe having worked in Asia, Europe, South Africa and now Australia.

Session 10 Elaine Jobson - Taking Our Members to Loveland

Elaine Jobson is a Fitness Industry veteran having spent 25 years in executive positions working for a number of the world's largest fitness brands. Her roles have taken her all over the globe having worked in Asia, Europe, South Africa and now Australia.
Elaine's presentation was nothing short of outstanding and left a lasting impression on everyone in attendance. From the moment Elaine took the stage, it was clear that she had a deep understanding of the topic at hand. Her extensive knowledge of organizational culture was evident in her delivery, and she spoke with great clarity and authority on the subject. Elaine's ability to connect with the audience was truly remarkable; she engaged us in a way that was both entertaining and informative. One of the most impressive aspects of Elaine's presentation was the way in which she personalized the content to our specific organizational context. She provided insights and strategies that were tailored to our needs. Her recommendations were practical and actionable, and have already had a positive impact on our workplace culture. Overall, Elaine Jobson's keynote on culture was a tremendous success. Her expertise, energy, and enthusiasm made for an unforgettable experience, and our staff left feeling inspired and motivated to improve our workplace culture. I would highly recommend Elaine to anyone looking to enhance their understanding of organizational culture and create positive change within their workplace. I-MED Radiology Network
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