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Building successful companies through great cultures and fitness.


Elaine Jobson is a Fitness Industry veteran having spent 25 years in executive positions working for a number of the world's largest fitness brands. Her roles have taken her all over the globe having worked in Asia, Europe, South Africa and now Australia.

She is best known for teaming up with well-known industry entrepreneurs including Mike Balfour OBE - Founder of Fitness First, Sir Richard Branson owner of Virgin Active South Africa and Brendon Levenson founder of Jetts Fitness.

Having previously won the Deloitte Best Company to work in South Africa, Elaine is passionate about building successful companies through great cultures and growing exceptional Leaders. She is the 2017 winner of the Sunshine Coast Business Women's network 'Outstanding Business Woman of the Year' and guest author for the Institute of Managers and Leaders bestselling book, Leadership Matters.


Session 01 Elaine Jobson - Bring on Loveland

Session 10 Elaine Jobson - Taking Our Members to Loveland

Talking Points

Company culture as a competitor defence

How do you build a culture of success in your workplace that gives you a true competitive edge? The culture of an organisation can mean the difference between success and failure. It defines your organisation and its place in the market.

Join Elaine Jobson, as she reveals her long-term strategy to build company culture as an organisational defence. Based on her invaluable experience as CEO of Jetts Group, Elaine will discuss the defining factors of the exceptional company culture at Jetts Fitness and why it stands out from the competition. She will also provide insights into the challenges she has faced in building teams with cultural diversity.

Elaine has developed a solid formula for creating a culture that attracts and retains the best talent whilst providing customers with an outstanding service experience that positively impacts the bottom line.
Packed with take-away ideas and knowledge, Elaine shares a number of proven methods that any business can apply to achieve great results.

5 Real life lessons on leading people

The Australian Institute of Management requested Elaine to write a chapter for their International bestselling book on Leadership to celebrate their 75th anniversary. A regular presenter at their conferences Elaine was a natural choice to contribute a chapter on leading people.

Elaine uses her vast amount of experiences on leading people, and being led by some of the world’s best leaders like Mike Balfour OBE and Richard Branson to share with her audiences some of the lessons that shaped her into the leader she is today. A presentation full of stories of the good, the bad and the ugly of leadership that will have audiences crying and laughing throughout.

5 Lessons from Business Great and Small

Having worked for many start-up companies who have become global players Elaine shares her 5 lessons on what small business can learn from big business to help them survive, thrive and grow. Using the power of her own real stories she demonstrates how businesses of all sizes can adopt these take away ideas on how to become a longstanding company. It's not the size of the business that matters but that it lasts. This presentation is perfect for small business owners, chambers of commerce or franchise network companies.
  • Culture
  • Mastering Leadership
  • Entrepreneurship & Entrepreneurs
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