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Emma
Welsh

Emma from Emma & Tom's.

Profile

In late 2003 Emma and her childhood friend Tom Griffith decided to start their own business - nothing really new about that. Like many Australians starting up their own small business they wanted to own and work in something which would be done their way - not someone else's.

Emma and Tom identified that Australians wanted more super-premium, super-tasting juices with nothing added apart from the goodness. As a result, Emma & Tom's Life Juice was born.

Current work

Since its launch in 2004 Emma & Tom Foods now sells its fantastic tasting, minimally processed range of whole fruit juices, quenchers, sparkling juices and snack bars into over 2,000 premium independent cafes and delis as well as to the major grocery retailers.

Previous experience

Education: Emma has a Bachelor of Agricultural Science from Melbourne University and an MBA from INSEAD France. She is a Graduate member of the Australian Institute of Company Directors.

Corporate: Emma spent quite some time in the corporate world, with Cargill, Mars, LEK Consulting and in banking with the National Australia Bank; but her dream had always been to have her own business. She knew she had the knowledge and the passion to create a successful business based on truly premium whole fruit juices and smoothies that Australian's would love. From that Australia's first 'wellbeing brand' was born.

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