Focus on the future, the past is past
Emma Welsh is the co-founder of Emma & Tom’s, Australia’s first wellbeing brand and a pioneer in premium, minimally processed juices and snacks.
With a vision to bring healthier choices to Australians, Emma helped grow the business from a start-up in 2004 to a national success, supplying over 2,000 premium cafes and major retailers.
In 2024, Emma managed the sale of Emma & Tom’s to Soulfresh Group and led its seamless integration, showcasing her expertise in business growth and strategic leadership.
Emma’s corporate background spans Cargill, Mars, LEK Consulting and NAB, complemented by a Bachelor of Agricultural Science from Melbourne University and an MBA from INSEAD, France. She is a Graduate of the Australian Institute of Company Directors.
Emma brings insights on entrepreneurship, scaling a brand, and navigating change, making her an ideal Speaker for audiences seeking practical strategies for innovation and growth.
Talking Points
Brand building
From concept to launch, from first sale to business exit.
Brand building
Business sale (exit)
Emma shares her experience of selling a business. Making the decision, the process, use of advisors, valuations, business integration, learnings.
Business sale (exit)
Business growth stages
1) Concept developmentBusiness growth stages
2) Launch
First customers
First staff
Systems
3) Becoming a profitable predictable business
4) Selling the business
Emma was great to work with, she was very easy to communicate with in the lead up to the event and happy to share her story which was engaging and inspiring to the business related audience. ... keep reading The View From Here
