Ideas are easy. Clarity is what makes them work.
Fiona Killackey is a brand, marketing and growth strategist with more than 20 years’ experience across organisations including Amazon, Audible and MIMCO.
She works with organisations to cut through complexity, improve how they operate and focus on what actually drives results. Fiona has advised over 1,000 organisations including Australia Post, L’Oréal, Etsy and Xero, and is known for her ability to turn big ideas into practical, actionable steps.
Her work sits at the intersection of brand, content and emerging technology, including AI. She helps organisations clarify what they stand for, build stronger customer connection through content, and create systems that make their marketing and operations more effective.
A sought-after speaker, Fiona delivers keynotes and workshops across brand, marketing, AI and modern ways of working. Her sessions explore how organisations can show up more clearly in crowded markets, connect more meaningfully with their audience, and use their time and resources more effectively.
Known for her straight-talking, practical approach, Fiona leaves audiences with clear thinking, tangible ideas and a renewed focus on what actually matters.
Talking Points
Busy Isn’t the Problem. Lack of Clarity Is. How to focus on the work that actually drives results
Most teams don’t have a lack of ideas or effort, they have a lack of clarity. The result is constant activity without meaningful progress.Busy Isn’t the Problem. Lack of Clarity Is. How to focus on the work that actually drives results
In this keynote, Fiona shares how to step back, assess what’s really going on in the business and focus on what actually matters. Drawing on frameworks used across hundreds of organisations, she explores how to prioritise effectively, build supportive systems and create more time for high-impact work.
This is a practical, hands-on session designed to help teams simplify, structure and move forward with clarity and confidence.
Your audience will learn:
What an organised, high-performing business actually looks like
How to identify what to start, stop and keep
How to set clear, achievable goals and priorities
How to focus on what matters using simple prioritisation frameworks
How to build systems and processes that save time and reduce overwhelm
How to create more space for strategic, high-value work
How to set boundaries and structure their time more effectively
Stop Discounting Your Value: How strong brands create demand in crowded markets
In competitive markets, it’s easy to rely on price, promotions or constant content just to stay visible. But these tactics often erode long-term value.Stop Discounting Your Value: How strong brands create demand in crowded markets
This keynote explores how organisations can build stronger brand positioning, communicate more clearly and create demand without relying on short-term fixes. Using real examples from retail and global platforms, Fiona shows how brand, content and customer perception work together to drive growth.
Your audience will learn:
How to stand out without competing on price
What strong brand positioning actually looks like
How to create content that builds trust and demand
How to shift from reactive marketing to intentional strategy
AI Isn’t the Answer (But It Can Help): How to use AI to work smarter without losing your edge
AI is everywhere, but most teams are either overwhelmed by it or using it in ways that don’t actually improve how they work.AI Isn’t the Answer (But It Can Help): How to use AI to work smarter without losing your edge
In this practical and grounded session, Fiona shows how to use AI to support thinking, streamline workflows and improve output, without losing originality, connection or brand voice. The focus is not on tools for the sake of it, but on where AI genuinely adds value.
Your audience will learn:
Where AI can save time immediately
How to use AI across marketing, content and operations
What not to automate
How to maintain quality, originality and brand voice
Connection Is the Strategy: How to build trust and relevance through content
In a world of constant content, most brands are visible but not memorable. What’s missing is genuine connection.Connection Is the Strategy: How to build trust and relevance through content
This keynote explores how organisations can use content more intentionally to build trust, strengthen relationships and stay relevant. Fiona shares how to move beyond reactive posting and create content that reflects what a brand actually stands for.
Your audience will learn:
What makes content actually connect with an audience
How to create consistency without becoming repetitive
How to align content with brand and business goals
How to stand out in crowded, noisy markets
You Don’t Need More Ideas: How to turn what you already have into better results
Most organisations don’t have an ideas problem. They have an execution problem.You Don’t Need More Ideas: How to turn what you already have into better results
This keynote focuses on how to make better use of existing ideas, content and resources. Fiona shares how to identify what’s already working, build on it and stop constantly chasing new strategies that never get fully implemented.
Your audience will learn:
How to identify what’s already working and where they’re leaving value on the table
How to prioritise ideas and focus on what will actually move the needle
How to turn ideas into clear, actionable plans
How to build simple systems that support consistent execution
How to use content and existing assets more strategically
How to create momentum without adding more to their workload
Video
Small Business Summer School Episode #1 with Fiona Killackey
Our first lesson is aptly titled First Things First! Here, Small Business whizz and Squarespace user Fiona Killackey of My Daily Business Coach shares her top five tips for how to take that burning business idea that’s rattling around in your brain, and bring it to life!StartSpace Business Book Chat with Fiona Killackey
My Daily Business Podcast - Fiona Killackey
Do you love your business? You should, right? Well sometimes, as small business owners, we just don't. The My Daily Business podcast is here to provide inspiration, education and motivation for small business owners who want to fall in love with their business again and build a business they can be proud of. Hosted by Fiona Killackey, author, speaker, business coach and founder of My Daily Business, this podcast includes business coaching, interviews with small business owners and tips, tools and tactics to help you scale your small business without scaling the stress.Audio
We were lucky enough to have Fiona host a content strategy day with our Marketing team at Etsy. A year later, Etsy engaged Fiona for a workshop at our Captain’s Summit, an annual small biz a ... keep reading Etsy
We were delighted to have Fiona as our keynote speaker and facilitator at the Maroondah Council Women in Business event. Fiona delivered exactly as promised—her professionalism and passion made her a pleasure to work with throughout the planning and on the day itself. Fiona’s session was both engaging and inspiring, setting a positive tone. She skilfully created a comfortable environment that encouraged genuine connection and networking among business leaders and owners. Additionally, Fiona facilitated a fabulous panel member discussion, guiding the conversation with insight and warmth, and ensuring all voices were heard. Feedback was overwhelmingly positive, many noting how empowered and motivated they felt after her presentation.
Fiona’s talk on the buyer cycle and how to nail your digital content was nothing short of outstanding. She provided our attendees with extremely valuable insights and advice on how to improve their approach to brand identity and digital marketing. We’re still getting positive feedback about her! We would be lucky to have Fiona back again - she truly is an expert in her field.
Creative Mornings has a global ethos of wakefulness, and with each speaker we aim to wake the minds, hearts, and eyes, for our audience. Fiona truly embodies the nature of what makes a great Creative Mornings Speaker and it was a true pleasure to host her. Speaking on the theme of ‘Chaos’ Fiona presented a uniquely personal, insightful, and inspirational talk which remains one of the highlights from our chapter.
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