Bold action creates extraordinary results.
Gina Lednyak is a Belarus-born, NYC-raised, Sydney-side entrepreneur who blends resilience, resourcefulness, and a strong sense of play in everything she does. With a background in psychology and an early fascination with community, from growing up in tight-knit immigrant households to being in one of the first Facebook test groups, Gina’s journey has been anything but conventional. She’s known for her optimism, positive energy, authenticity, and ability to inspire through her genuine lived experiences.
As the founder of L&A Social, Australia’s first social-media-dedicated agency, Gina scaled the business from her apartment hallway to become the country’s largest independently owned social media agency, before a successful acquisition in 2022. She is recognised as one of Australia’s leading voices in digital strategy and brand storytelling, as well as business scaling and M&A. Under her leadership, L&A was ranked Top 3 in AFR’s Best Places to Work, while Gina received accolades including Telstra Young Businesswoman of the Year and 30 Under 30. Her leadership centred on three pillars: a deeply playful internal culture, meaningful community impact, and helping brands show up with clarity and courage. This approach consistently drove growth and results for L&A and their clients.
Post acquisition, Gina is an active investor, board advisor, and global speaker, working with businesses and individuals to scale companies and brands, and build culture-rich, high-performing businesses. She is the creator of the Culture Habits™ and MAGIC Framework™, both designed to help organisations and individuals rapidly scale while unlocking their unique DNA to lead with authenticity, alignment, and measurable business results.
Being a lover of the ocean and active investor in sustainability, Gina also advises on plastic recycling and sustainable materials innovation, partnering with councils, FMCG brands, and the construction industry to drive real-world circular economy solutions.
Gina’s work bridges heart and strategy, guiding leaders to build businesses that perform and feel good to run. A passionate advocate for women in leadership and a deep lover of the ocean, you’ll often find her surfing, skydiving, or diving with sharks, always chasing new perspectives and playful courage in the unknown.
Talking Points
Scaling on Purpose
From hallway to acquisition, Gina shares her proven framework for growing a culture-led business that’s built for scale and sale. Drawing on her journey scaling L&A Social into Australia’s largest independent social media agency and successfully exiting, she reveals how to align culture with commercial strategy, implement scalable systems, and position a business for maximum valuation. This is a blueprint for leaders who want measurable, sustainable growth.Scaling on Purpose
Key Takeaways:
A practical growth framework that increases revenue and profitability.
Culture alignment strategies that boost performance and valuation.
Scalable systems that prepare a business for acquisition or expansion.
Lessons from real-world scaling that deliver immediate implementation.
The MAGIC Framework™
Every leader and business has a unique competitive advantage, their “magic.” In this dynamic keynote or workshop, Gina guides audiences through her MAGIC Framework (Misfit Mindset, Authentic Advantage, Gut-Led Goals, Inner Rules, Courage to Create) to uncover and activate their authentic strengths. The result? Clearer positioning, stronger leadership, and measurable business growth.The MAGIC Framework™
Key Takeaways:
A repeatable method to identify and leverage unique strengths.
Strategies for standing out in crowded markets.
Decision-making tools that drive aligned, profitable growth.
Confidence to lead authentically while hitting performance targets.
Culture Habits™
Culture is your most powerful, and profitable, competitive advantage. Gina reveals how she built L&A Social’s award-winning, high-retention, high-performance culture using daily habits rather than slogans or perks. This session equips leaders with the tools to design, embed, and sustain a culture that drives measurable results.Culture Habits™
Key Takeaways:
Practical tools to embed culture that boosts engagement and retention.
Ways to link culture directly to commercial outcomes.
A framework to measure and maintain culture at scale.
How to reduce turnover costs while increasing productivity.
Turning Waste Into Wealth
Purpose and profit can work hand in hand. As an investor and advisor in circular economy ventures, Gina shares how recycled materials, particularly plastics, can replace virgin resources without sacrificing performance or design. This commercially focused keynote demonstrates how sustainability can cut costs, open new revenue streams, and future-proof businesses in competitive markets.Turning Waste Into Wealth
Key Takeaways:
The ROI of integrating circular economy strategies.
How recycled materials can meet or exceed industry standards.
Case studies where sustainability improved profitability.
Steps to implement cost-saving, revenue-generating sustainability initiatives.
From Belarus to Brooklyn to Business
From refugee to global entrepreneur to active investor, Gina’s story offers a masterclass in resilience and resourcefulness. Audiences learn seven actionable lessons that can be applied immediately to navigate challenges, adapt quickly, and create lasting business success. This is not just an inspiring talk, it’s a practical guide to thriving in uncertainty.From Belarus to Brooklyn to Business
Key Takeaways:
Resilience strategies that increase adaptability in volatile markets.
Mindset tools to turn adversity into advantage.
Leadership approaches that inspire confidence in teams.
How to maintain performance through disruption or change.
The Social Media Formula
Cutting through the noise online requires more than content, it requires clarity, consistency, and measurable strategy. Gina shares her proven process for finding your voice, showing up with purpose, and turning engagement into tangible business results. Audiences leave with an actionable social media plan tied directly to commercial outcomes.The Social Media Formula
Key Takeaways:
A proven formula for converting followers into customers.
Content strategies that drive measurable engagement and sales.
How to align digital presence with overall business objectives.
Tools to track ROI from social media activity.
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