Glenn Cooper is a fifth-generation member of the iconic Coopers Brewery family and one of Australia’s most respected business leaders.
Over 35 years on the Board, including 22 years as Chairman, Glenn steered the company through significant industry shifts, family business challenges, and a high-profile hostile takeover bid that became a defining moment in Australian corporate history.
Glenn’s expertise spans sales, marketing, and governance, with a career that began in electronic engineering and computing before transitioning into leadership roles in distribution and technology.
Joining Coopers in 1990 as Sales and Marketing Director, Glenn drove national growth for flagship products like Coopers Original Pale Ale and oversaw the launch of new ranges that cemented the brand’s market position.
Beyond the brewery, Glenn has held influential roles, including Chairman of Australian Made Australian Grown (2012–2021), and currently serves as Director for Bundaberg Brewed Drinks and Haymes Paints. His insights into family business dynamics, corporate resilience, and brand strategy are delivered with a mix of humour and hard-earned wisdom, making him a sought-after Speaker for organisations navigating change and growth.
Talking Points
How a Small Family Brewer survived Against the Brewing Giants of the World.
How Coopers fought off a hostile takeover bid by the giant international Brewer Kirin and succeeded in winning one of the greatest David and Goliath battles in recent times. It's an amazing emotional story of a company wishing to retain its identity.How a Small Family Brewer survived Against the Brewing Giants of the World.
Key Takeaways;
- Marketing and advertising with a limited budget and particularly how to compete with competitors who have
a much larger budget.
- The advantages that a private or family business can utilise over their competitors
- How a private company can work within a Franchise network
- How to utilise company culture as a tool increase success
Just wanted to touch base and provide some feedback on Mr Glenn Coopers presentation on Friday. He was absolutely fantastic! Our guests really enjoyed listening to his presentation and found ... keep reading Adelaide Brighton Cement
