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Cooper AM

Chairman, Coopers Brewery.


Born in 1950 and educated at Prince Alfred College, Glenn is a fifth generation Cooper who started off his working career by gaining qualifications in electronic engineering, and later in computing and marketing.

After his completion of studies, Glenn entered into the computing field with a company called Anderson Digital Equipment. After two years with this company, Glenn moved to Melbourne to take up his new role of National Distribution Manager.

Current work

Glenn now is retired but remains Chairman and the Ambassador for Coopers Brewery as well as looking after the Coopers export in the USA and Asia.

Glenn is currently the Chairman of Australian Made Australian Grown the Green and Gold triangle with the stylized kangaroo recognized the world over.

Glenn is also on several family company boards around Australia including Chairman Coopers Brewery Ltd, Director Bundaberg Brewed Drinks Company and Haymes Paints Australia.

Glenn’s focus at this stage of his brewery career is to continually expand the Coopers company and retain Coopers as a privately held family company.

Previous experience

Computers: In 1983 Glenn returned to South Australia to set up a private business in computer sales and contract services. This company grew to a substantial size with offices in Adelaide and Brisbane.

Brewery: In July 1990, Glenn joined the family brewery and held the responsibility of the Sales and Marketing Director.

Coopers: He has overseen the launch of numerous products to the Coopers beer range, including: Coopers Mild Ale, Coopers Dark Ale, Coopers Extra Strong Vintage Ale, Coopers Lager and most recently Coopers Clear.

Chairman: In the past Glenn has been chairman of the Adelaide Fringe Committee (1994-1999.) Then as Chairman of the Adelaide Convention and Tourism Authority (1998-2006).

Awards: In 2002 Glenn received a Centenary Medal and in 2005 was awarded a Member of the General Division of the Order of Australia AM for services to South Australia and the Arts. In 2007, Glenn completed the Kokoda Track following the footsteps of his uncle Colonel Geoff Cooper.

Education: He has an Associate Diploma in Business from Stanford University Faculty of Business.

Talking Points

How a Small Family Brewer survived Against the Brewing Giants of the World.

How Coopers fought off a hostile takeover bid by the giant international Brewer Kirin and succeeded in winning one of the greatest David and Goliath battles in recent times. It’s an amazing emotional story of a company wishing to retain its identity.

Key Takeaways;

- Marketing and advertising with a limited budget and particularly how to compete with competitors who have
a much larger budget.
- The advantages that a private or family business can utilise over their competitors
- How a private company can work within a Franchise network
- How to utilise company culture as a tool increase success
Just wanted to touch base and provide some feedback on Mr Glenn Coopers presentation on Friday. He was absolutely fantastic! Our guests really enjoyed listening to his presentation and found the family business angle really fitting for our guests who were also, predominately running family businesses Adelaide Brighton Cement
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