Jess
Hatzis

Jessica Hatzis is a founder, marketer, writer, investor, keynote speaker and creative leader who has spent the past two decades building brands that people don't just buy from, but believe in.

As the founder of Willow & Blake and co-founder of Frank Body, Jessica has helped build more than $1 billion worth of consumer brands throughout her career. Across both businesses she held leadership roles including Founder, Director, Chief Marketing Officer and Executive Creative Director, and served onthe boards of both companies until the successful exit of Frank Body in 2025.

Today, Jessica is the CMO-at-Large of Betts, where she has led the strategic repositioning of the iconic Australian footwear brand since January 2025, overseeing its transformation into a modern, fashion-led business built for a new generation of customers.

She is also the co-founder of For Scale Advisory, a consumer brand advisory helping pre-revenue, early-stage and growth businesses build the foundations required to scale sustainably.

A regular contributor to SmartCompany and a former Forbes 30 Under 30 recipient, Jessica is known forher perspective on the intersection of commercial and creative thinking. Her work sits at the crossroads of brand, growth, strategy and storytelling, helping founders and leadership teams unlock growth without losing what makes them distinctive.

As a keynote speaker, panelist and fireside chat guest, Jessica speaks on topics including brand building, entrepreneurship, startup and business culture, resilience, creativity, strategic differentiation, repositioning businesses for growth, women in business and scaling modern consumer brands. Her presentations blend practical commercial insight with real-world experience, drawing on the successes, failures and lessons learned from building and advising businesses across every stage of growth.

At heart, Jessica is obsessed with beginnings. She believes there is nothing more exciting than themoment an idea becomes something tangible—the spark at the start of a project, a brand or abusiness. It is this belief that continues to drive her work as a strategist, creative and investor, supporting the next generation of consumer brands as an angel investor and advisor.

Beyond business, Jessica has been a long-time ambassador for the Australian Literacy and Numeracy Foundation and recently joined the organisation's working party, extending more than a decade of support for its mission.

Above all, she is the proud mother of two daughters, who remind her daily that the most meaningful things we build are often the ones that never appear on a balance sheet.