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Jesse
Desjardins

Experience Strategist & Former Global Manager, Social & Content Tourism Australia

  • Exclusive

A great customer experience starts with a great team experience.

Profile

Jesse is the creator of the Guest Experience Map and a leading advisor on creativity and innovation. He leads a consultancy that helps organisations deliver and capture more value by turning their product or services into better experiences.

During his seven-year tenure as the Global Manager, Social & Content at Tourism Australia, Jesse and his team spoke to millions of consumers daily via Tourism Australia’s digital platforms, and created strategies and experiences that made Australia the leading destination on social media. This work included collaboration with thousands of businesses across Australia and leading global brands such as Facebook, GoPro, DJI and Buzzfeed.

But Jesse’s tools and motivation extend well-beyond travel. Jesse works with leading organisations to better understand the ever-changing customer landscape and design solutions to create game-changing results. His aim is to help teams across a variety of industries become better, more confident innovators.

Current Work

Jesse leads a consultancy across Australia and Asia that works with the best leaders and innovator on experience, business model and value proposition design.

Previous Experience:

Awards and Accolades: Named as one of Skift's most-influential people in travel, Jesse has accumulated several industry accolades, including 3 Cannes Lions. He has shared his knowledge at various conferences around the world and holds an MBA with a focus in Creative Leadership.

Media
Expertise
Talking Points

Breakthrough Experience Design

How do you create breakthrough differentiation and competitive advantage? All whilst delivering and capturing more value from your product or service? You create a better experience.

Using the Guest Experience Map®, a leading tool designed by Jesse, the audience learns to create new experiences, or re-invent existing experiences, in three key areas: BEFORE a customer interacts with your business; DURING that customer’s interaction; and AFTER the transaction is complete.

By creating storyboards in a hands-on setting, teams learn to design opportunities and create stronger, more-productive team alignment that ultimately generates bigger results in a shorter time span.

With an extensive collection of best-in-class examples from around the world, the Guest Experience Map® is a truly innovative and interactive approach that helps teams better understand how to design, create and capture more value by creating superior customer experiences.

Jesse believes that the ultimate luxury that brands can sell is an experience that helps the customer become a better version of themselves.

How does your product and service stack up?

Business Model and Value Proposition Innovation

In collaboration with Strategyzer®, Jesse brings a world-class innovation toolkit that helps teams map, design, assess, and test business models to better understand customers and create value propositions that sell.

Using the Business Model and Value Proposition Canvas, teams turn fuzzy ideas into clear strategies with clear direction.

Under Jesse’s guidance, team learn how to generate, conceptualize and then prototype new business ideas with design thinking and compete on business models and value propositions while measuring progress in de-risking new business ideas with Innovation Metrics to reduce the risk of failure through systematic testing.

Building a Culture of Creativity and Innovation

A great customer experience starts with a great team experience.

Jesse believes your team is the best creative asset your organisation has, and the success of any business lies in challenging the talent you already have.

By listening, doing and interacting, attendees walk away with a solid understanding of the latest innovation concepts and tools needed to build a culture of creativity and innovation.
Topics

Business

Innovation

  • Creativity
Feedback
The audience not only walked away feeling inspired, but were given the tools and confidence to start implementing their own breakthroughs right away. Jesse’s innovative approach is very much needed in the industry today. Victoria Tourism Industry Council
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