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Julia
Zaetta

Editor in Chief, Better Homes and Gardens Australia

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Profile

Formerly the editor-in-chief of Australia’s largest magazine, Julia has been in the business of delivering content to Australian women for the last 40 years. Her repertoire of editing the highest circulating magazines in the country such as Better Homes and Gardens, The Australian Women’s Weekly and Family Circle, has established her at the forefront of the industry and she is now regarded as one of the most successful and longest-serving editors in Australian publishing history.

She was also founding editor of New Woman, arguably one of the country’s most successful magazine launches representing the second wave of feminism. And she edited the NRMA’s, Open Road, and took distribution to over two million copies. Under her leadership, magazines and websites have experienced record sales and growth.

Along with many other introductions to the industry, she embraced the innovation of a television program and guided BHG into a triumphant multi-media relationship with Network 7 with Better Homes and Gardens TV, which 25 years on remains the most successful magazine-TV program in the world. As part of her magazine-television career, she also co-hosted a live daily program called fctv, Family Circle television, at the same time as editing that magazine.

She has also influenced travel across the 7 Network and her portfolio of titles at Pacific Magazines. Her work has now made her a highly recognised figure in the travel industry and speaking at events on behalf of her knowledge and the brands she represents.

Current Work

In recent years, she has become well known for resonating with the over 50s’ market, in categories that are important to them. Those being home, gardening, beauty, health, finance, life in general and very much travel as aforementioned. She has the ability to bring new and successful revenue opportunities to any brand and the 50s’ group is very lucrative. And she thoroughly enjoys representing them.

She has proven herself to be a charismatic and creative personality, capable of communicating with people at the highest level, but driven by her great appreciation of working with audiences and the wider public.

Most recently she has joined the board of Father Chris Riley’s Youth Off The Streets, as a great advocate assisting with the very significant work the organisation delivers, in helping and supporting underprivileged children find welcome, courage, self-confidence and a successful life for themselves. YOTS is exemplary as a foundation for its tireless work with kids and has helped build better lives for thousands and thousands of them. It is an outstanding organisation.

Previous Experience

Media and Television: Julia’s 40-year reign in Australian publishing has required a prolific amount of public speaking, from industry to business to general events as well as hosting a summer radio show on 2GB and appearing regularly on television. She is also a most entertaining and popular MC.

Awards and Accolades: In 2013, Julia was inducted into the Australian Magazine Hall of Fame. In 2017, she was awarded the Women in Media, Lifetime Achievement Award. She was also twice awarded the Australian Magazine Awards, Editor of the Year. She was editor of BHG when it was awarded Magazine of the Year 2009 and 2015, and General Excellence in the Home and Food category three times.

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