Stop scrolling, start booking. That's the only metric.
Meg Coffey is Texas-born and Perth-made, with an accent that's stuck around for nearly 25 years in Western Australia and shows no signs of leaving.
She's the managing director of Coffey & Tea, a social media agency working almost exclusively with tourism and hospitality brands, and has spent her career turning "we don't really get social media" into bookings, ticket sales and genuine audience growth.
In 2013 she founded SMPerth, WA's first social media community, back when "content creator" wasn't yet a job title. Five years later, that grew into State of Social, now Australia's leading social and digital marketing conference.
Meg's built a reputation as a straight shooter in an industry full of jargon. She's not interested in vanity metrics or algorithm chasing for its own sake. She wants to know what's actually converting, and she'll tell you plainly if your strategy isn't.
Her work has earned her a spot on Australia's Top 50 Small Business Leaders list, multiple finalist nods for Campaign Brief's Ad Person of the Year, and a shortlisting for B&T's Women in Media. She's a regular voice on Channel 7 and ABC, and a fixture on speaking stages, panels and awards judging panels across the country.
On stage, she brings the same energy she brings to client meetings: direct, funny and allergic to fluff. Expect practical takeaways, not platitudes.
Talking Points
The Content Diet: Doing More by Posting Less
Nobody's ever complained there's not enough content on the internet. And yet most brands keep making more of it, hoping something sticks.The Content Diet: Doing More by Posting Less
This session is the opposite of that. Meg shows you how to find the few things actually worth saying, say them properly, and stop treating your content calendar like it needs filling. You'll leave with a workable framework for pillars, planning and pacing, built for sustainability rather than burnout, and permission to do less (and do it properly).
Ideal for: marketing teams, business owners and content creators stuck on the posting treadmill.
Format: 30 to 45 minute keynote.
Personality Is the Strategy: Building a Personal Brand That Sticks
Your personal brand isn't your logo, your bio or your highlight reel. It's the thing people remember about you after they've closed the app.Personality Is the Strategy: Building a Personal Brand That Sticks
Meg unpacks what actually makes a personal brand work: why authenticity beats aesthetics every time, and how to build a presence that's unmistakably you rather than a copy of whoever's trending this week. Practical, not preachy. A working session on positioning, voice and consistency for people who'd rather be interesting than impressive.
Ideal for: founders, speakers, consultants and anyone whose business rides on their name.
Format: 30 to 45 minute presentation.
Social Beat Search. Now What?
In March 2026, social media overtook search advertising in Australia for the first time. Search is now sitting in third place. If your marketing plan still treats social as the icing rather than the cake, it's time for an update.Social Beat Search. Now What?
This session breaks down what the shift actually means for businesses trying to grow: where the real opportunities are, where the AI hype isn't one of them, and the practical moves that turn attention into revenue. Grounded in current data and real examples, not theory.
Ideal for: business owners and marketing leads who need social to earn its keep.
Format: 30 to 45 minute keynote.
Stop Scrolling, Start Booking
AI can write the caption, pick the filter and even schedule the post. It still can't book the room, taste the wine or fall in love with the view. That gap is where the money's made, and most brands are ignoring it.Stop Scrolling, Start Booking
Social has just overtaken search advertising in Australia for the first time. Your customers are already scrolling. The only question is whether you're showing up as inspiration or getting swiped past.
In this session, Meg unpacks the three levers that turn scrollers into bookers: where AI genuinely earns its keep, why "stopping the scroll" comes down to a handful of predictable moves, and how the smartest brands are quietly banking the confidence that gets bookings over the line. Real Australian tourism and hospitality examples throughout. No theory for theory's sake.
You can't take the human out of travel. This session shows you exactly where to put it back.
Ideal for: tourism boards, destination marketers, hospitality brands and conference audiences after commercial takeaways, not AI hype.
Format: 25 to 45 minutes. Keynote or workshop, adaptable to your audience.
Video
Meg Coffey in the media
The City’s Business Support Session was a great success, well received by City retailers and a testament to Meg’s professional, engaging and entertaining presentation, sharing her wealth of ... keep reading City of Perth
It’s not unusual for her workshops to fill within days of being open, and, although it is definitely a ‘hot’ topic, word has spread that these are not to be missed workshops. Meg incorporates her infectious ‘Texstralian’ enthusiasm with her knowledge of the industry to make the workshops very entertaining and informative. The examples she uses are real life, and her knowledge on the platforms is meticulously up to date, which is so critical in this ever- changing space and gives us the confidence to know that our members are receiving the right information.
