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Senior Coach for the Fremantle Dockers women’s team.


A homegrown success story and compelling speaker, Michelle Cowan, has always defied convention.

From being the only girl in the locker room, to the only Gen-Y in the boardroom, Michelle is a daring story of success against the odds.

Taking the attitude which made her the pioneer of women of professional football coaching into the workplace, Michelle managed a team of 150 government staff as a 23 year old, before launching her own national training company, working with some of the biggest names in Australian sport.

Inspiring, entertaining, energetic and hilarious, Michelle's amazing stories are a tribute to what all of us can achieve with enough guts, grit and groove!

Current work

Michelle later took on a dual role at Melbourne Football Club as the Senior Coach of their Women’s Team and Development Coach for the Men’s team. She was named as Senior Coach for the newly formed Fremantle Dockers women’s team in 2016 as they embark on the inaugural AFL Women’s season in 2017.

Previous experience

WAFL: At 21, Michelle Cowan become Australia's first female WAFL assistant coach and put West Perth through their paces. At 23 she managed 150 staff through a $10.3 million Leisure Centre redevelopment. At 25 she became Managing Director of her own national company. At 27 she became a mother, also known as - story-teller, doctor, teacher, firefighter, garbage truck driver, princess, kangaroo, fifth Wiggle and more...

AFL: In 2012 Michelle was appointed Assistant Coach with the South Fremantle Football Club, and in 2013 coached the Melbourne women's team in the AFL exhibition game at the MCG against the Western Bulldogs, and was named AFL Football Woman of the Year.



  • Mastering Leadership

Politics & Advocacy

  • Intergenerational Leadership


  • AFL & AFLW
Michelle has the innate ability to inspire and motivate. She has a unique energy and is incredibly driven - which has resulted in a myriad of personal achievements and has also encouraged success in others. Hearing Michelle speak makes you believe you can go that extra mile and turn your dreams into reality too. Freehills
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