Honey badgers are known for their strength, ferocity and toughness... which makes The Honey Badger the perfect moniker for one of Australian Rugby’s most-loved characters, Nick Cummins.
Since his famous post-match quotes and one-liners went viral during his successful international rugby career, Cummins has grown a substantial following and audience via social media. Well regarded for his comical approach to life and delivery, he has caught the attention of publishers, major brands and television executives in a very short period of time
Wallabies: Now taking a break from the game, following a celebrated 15 Test match career with the Australian Wallabies, a season with the Australian Sevens, a Commonwealth Games silver medal and senior rugby stints with the Western Force and in Japan, Cummins has captivated rugby crowds with his flamboyant, never-say-die approach to playing.
TV: Most recently, Cummins has grown to become an incredible commercial brand off the back of his immense popularity and following. Adding to his ever- increasing list of achievements, he was signed as The Bachelor by Network Ten for their sixth season of the program. Cummins was also signed to co-host season three of Netflix’s Ultimate Beastmaster shot in Los Angeles (to be released mid-2018), co-developed and starred in National Geographic Channel’s Meanwhile in Australia... which launched globally in March 2018, and was the face of Tourism Australia’s global youth campaign Aussie News Today!
Ads: He has also completed every man's dream of fronting a beer commercial, being signed by Lion Co to launch their new beer Iron Jack. Other brands who have had great success in partnering with Cummins include Volkswagen, GoPro, Oakley, Under Armour and The Iconic.
Background: One of eight siblings, born at Port Macquarie and raised in Queensland by his father Mark, Cummins, with locks flowing below his signature headband, certainly lived up to the honey badger reputation whenever he played rugby.
Author: He tells of his happy-go-lucky approach to life in two books, Tales of The Honey Badger and Adventures of The Honey Badger, the latter in conjunction with dad Mark. A third book is in the works with publisher Pan MacMillan.