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Entrepreneur, psychologist, ecommerce expert, digital futurist


Paul Greenberg is an entrepreneur, psychologist, ecommerce expert, digital futurist and well regarded as the pioneer of online retail in Australia. He co-founded Australia’s first online department store, DealsDirect, which has since gone on to list on the Australian Stock Exchange. Now, he is the founder and executive chairman of, The Voice of New Retail in Australia.

He is a registered psychologist with a keen interest in organisational psychology and the psychology of entrepreneurship. He is a member of the Australian Institute of Company Directors.

Paul is a truly engaging speaker whose passion for entrepreneurship, insight, positive spirit, and clarity consistently inspire his audiences.

Previous experience

Founder: Prior to DealsDirect, Paul was the founder of Auctionbrokers, eBay Australia’s first trading assistant commercial model. Paul has a portfolio of interests including non-executive directorships, and not for profit advisory roles.

Talking Points

Retail Feel - The Retail Shrink!

Paul is recognized as a pioneer of online retail in Australia. But he is also a registered psychologist with a keen interest in organizational and consumer psychology. In this keynote, he explores 'retail feel'. He cautions that with our obsessive focus on big data, we dare not forget that retail is a deeply creative endeavour at its core. He argues that emotive connection is where the art of retention dwells, in an increasingly homogenous retail industry. And in leadership he explores the shift from IQ to EQ, as the core skill driving successful retail.

New Retail - It's Not Offline or Online

Paul is the founder and chair of, The Voice of New Retail. In this keynote, he explores the convergence of physical and digital retail, as well as, a technology led, customer centric and increasingly global/borderless retail. He argues that Australian retailers, in an attempt to deal with unprecedented change, have often engaged in channel definitions of their business models. Bricks and mortar, clicks and bricks, multi-channel, omni-channel, pure play online, the list goes on. But the recognition that customers engage with a brand, not a channel, has shifted the focus. Inevitably, Paul argues that it will all become "retail" once more, the sooner the better

Africa to ASX...Opportunity is everywhere!

Paul was 45 years old when he launched Australia’s first online department store, DealsDirect. In less than ten years, the business had been sold to private equity and Packer family interests, and subsequently listed on the Australian Stock Exchange. The current market capitalization-now over $120m. In this talk, Paul shares his belief that opportunity is everywhere and the Lucky Country delivers if one has a go.
On behalf of the Money Management team, I would like to thank you for delivering an absolutely outstanding presentation at last week's Money Management Platforms and Wraps conference. You were a standout and rated very highly as a speaker. Paul, your presentation was not only topical but you provided valuable insights into the retail market, which I believe the Australian financial services market can learn from. Money Management

Paul's knowledge, insights and passion for "new retail" really resonated with our delegates!

Surf & Boardsports Industry Association (SBIA)

Paul Greenberg has a knowledge and passion for retail rarely found. He is a thought leader and his vision for "new retail" is on point and insightful.

Surf & Boardsports Industry Association (SBIA)

Paul's presentation provided real value for our membership, providing a new way of thinking about retail and considering how this may impact the fast moving consumer goods industry. Paul engaged the audience and took them on a journey.

Director, Industry Affairs, Australian Food and Grocery Council
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