Peter 'Crackers' Keenan is the popular court jester of Australian sport. Throughout his Australian Rules Football career he was known as a larrikin, both on and off the field, and has become one of the real celebrities of the industry.
His popularity with the public has led to his becoming a a high profile media personality, with regular appearances on national television, sports programs on all channels, The Lateball Show, as a regular commentator on 774 ABC radio, and on the ABC's Live & Sweaty, where his wacky sense of humour, uninhibited views, and crazy stunts produced a cult following.
His over-the-top personality has proved a successful winner with both radio and television advertising. Crackers is loved for being the 'rough and tough' expert who tells it how it is, never letting the truth get in the way of a good story.