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Supporting Traditional Organisations to Become Digitally Driven

Customers notice your implementation and not your strategy.

Robin Speculand lives and breathes strategy and digital implementation. He supports C-Suite and Boards in transforming their organizations and is well known for his innovative approaches and passionate delivery.

He is one of the world’s most prolific writers on the subject, having published eight books that includes, the Amazon number one bestseller World’s Best Bank-A Strategic Guide to Digital Transformation that is available in seven languages.

This strategy and digital implementation specialist is an established consultant and keynote speaker who has founded and runs three companies. In 2000, he recognized that executives talked “strategy” with little focus on “implementation” and he started Bridges Business Consultancy Int to support leaders in their implementation journey. He later co-founded and co-runs the Strategy Implementation Institute and Digital Leadership Specialists.

Robin has pioneered a number of breakthrough methodologies and techniques that feature the Implementation Compass™, a proprietary framework built on the eight areas for excellence for execution; Ticking Clock© Model, a framework for creating a digitally driven organization; Digital Maturity Index, a self-assessment; and the Digital Best Practices Benchmark.

In 2014, Robin recognized while working with two of his clients who were early adopters of digital transformation, the world’s best bank and the world’s largest luxury company, that digital transformations presented different and sterner challenges from previous strategy implementations. In 2019 and again in 2024, he conducted research with over 4,000 leaders across four continents, resulting in the publication of the highly acclaimed business white paper Business Transforming Your Company into a Digital-Driven Business and The Digital Leadership 2024 Perspective.

Robin’s innovations focused on supporting boards and executives on their perilous implementation journey have been featured in such media as BBC World, CNBC, and Forbes. A TEDx speaker, adjunct faculty at Singapore Management University and educator for Duke CE, IMD, National University of Singapore, he is also a Harvard-listed and award-winning case study writer.

In 2021, Robin was co-nominated with Piyush Gupta, CEO of DBS Bank, for the Thinkers50 Ideas into Practice Award. In 2021 and again in 2022, he was awarded the Business Strategist Singapore title. He is constantly and is included in the Top 10 list of Global Gurus and in 2023 he addressed the prestigious Global Peter Drucker Forum.

The First Minister of Scotland has named this Scotsman a GlobalScot for his passionate contribution to international business. Outside of work, Robin competes in Ironman events.

Talking Points

Transforming in a Digital World

Story and Lessons from a World Class Digital Transformation

Strategy Implementation Challenge

Excellence in Execution

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