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Rodney
Eade

The power of the elite coach.

Profile

Rodney Eade

Rodney Eade’s longevity as a senior coach at the highest level of Australian Rules Football for 17 Years, during which time he has coached over 377 games, is a testament to not only his talent, people management, tactical prowess but his ability to build and/or transform culture.

With his strong leadership and direction he has been able to transform culture from the board to the factory floor.

Based on this culture foundation, he has been able to plan to build high performing environments and teams.

Previous experience

Coaching the Sydney Swans in his first year as a senior coach (1996) he was able to transpose the Swans from the “ugly duckling” of the competition to finishing the season on top of the ladder as minor premiers, to participate in the Grand Final. In 1996 he also was awarded AFL Coach of the year.

Over the next few seasons, with the assistance of many people he was able to lay a foundation of culture which eventually became known as the “Bloods Culture”.

Transferring to the Western Bulldogs in 2005 he was able to infuse a great deal of confidence in the playing group and staff, that close enough was not good enough. Not to accept mediocrity.

Rodney was appointed senior coach of the Gold Coast Suns for the 2015 season and was given the task of transforming the culture of the young club. He has been credited with building a cultural foundation from which this club can grow.

Rodney Eade’s success has been based on a team first ethos and creating a culture of inclusiveness and alignment - from the President to the Bootstudder. With this approach he has been able to build high performing environments by displaying strong leadership and direction.

Expertise
Talking Points

Transformation of Culture

For cultural transformation to succeed you need to create a shared vision for the future. We help you to shape your organisational culture to inspire others to act. By extension you will create a dynamic environment where people are equipped to adapt to change.

Embracing and Embedding Change

Being able to embrace change needs a positive mindset, both from you and others around you. How you communicate the change, the way you talk to people and your ability to embed that change in their mindset is crucial to gaining buy-in and making it sustainable.
Topics

Business

  • Mastering Leadership
  • Change Management

Motivational

  • Inspiring Stories

Sport

  • AFL & AFLW
Feedback
As a 50 year old veteran in real estate we sometimes think we know it all. Even though we run a fairly successful business I felt something was missing. When you spoke at the Ray White Symposium in August and explained how your team works within the structure you have in place the light suddenly went on. Using the pyramid structure, we have adapted it to our industry and also included our team values. Before Christmas our team, consisting of administration, rental portfolio managers, salespeople and directors, all set our KPIs and now have a system in place that can be measured and now will eliminate those one percenters that drag us down. It was refreshing to hear you talk and you have provided the inspiration to change. Now I am sure my role as 'coach' is simplified and I am now looking forward to and excited about the year ahead. Ray White Real Estate
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