This is the dawn of the robotocene — where humans and robots coexist — so let's get ready.
Ruth Callaghan is a leading authority on emerging technology and its impact on communications and corporate strategy. As Chief Innovation Officer at Purple, Western Australia’s largest strategic communications consultancy, Ruth helps organisations build resilience, protect reputations and prepare for disruption in an increasingly complex digital world.
With 25 years in media and communications as a journalist, strategist and consultant, Ruth brings deep expertise in navigating change. She is at the forefront of generative AI adoption, advising businesses, government and education on practical frameworks for implementation, governance and risk management. Since the launch of ChatGPT, Ruth has spoken to thousands of professionals on AI readiness, building organisational capability and mitigating reputational threats.
Her insights extend beyond AI to the challenges of digital platforms and social media, including crisis preparedness and reputation management. Ruth’s sessions deliver clarity and actionable strategies, equipping leaders to front-foot risk and harness technology for growth.
Talking Points
Keynote Presentations
Ruth speaks authoritatively on:Keynote Presentations
• Disruption, opportunities and adoption challenges of generative AI — and how to get value quickly
• AI readiness and the change management steps needed for businesses and their people
• Building your people’s AI-Q, they can work with AI as an intern, sensei, sounding board and mentor
• AI disinformation and weaponised deep fakery, and the risks these pose to reputation
• Governance and responsible AI, including the protocols and policies that can support safer AI use.
Beyond generative AI, she is skilled in the challenges that digital platforms pose for organisations in a time of highly charged and polemic social media.
She can speak on managing reputation crises, calming community outrage and using the digital commons for good, using thought leadership to build personal brands and shore up support.
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