Your next crisis is already on its way
Tim Ayliffe’s 25-year career in journalism saw him work in London for Britain’s Sky News and in Australia for the ABC, where he worked as Executive Producer of News Breakfast and Managing Editor of TV and Video News.
As a media executive, Tim oversaw countless transformation projects, including creating strategies and leading teams across Australia to transition from linear to digital content.
He’s also an award-winning thriller author of six novels which are also being adapted for the screen. As a bestselling author and experienced media executive, Tim Ayliffe passionately believes in the power of storytelling and clear, effective, communication.
As a consultant, Tim specialises in helping teams and individuals master their writing and public speaking skills, including dealing with the media.
Tim has a Bachelor of Arts Degree, Graduate Diploma in Journalism, and was a recipient of the US State Department’s Individual Leadership Scholarship. He’s also an IECL accredited organisational leadership coach.
Recognised as one of Australia’s leading crisis communications experts, Sally Branson brings 25 years of diplomatic, military, government, and corporate expertise as a strategic crisis manager.
As Senior Press Secretary to an Australian Prime Minister and advisor to senior military officials including US Joint Chiefs of Staff, she’s managed public affairs programmes of significant geopolitical importance.
Iconic global brands and organisations rely on her during their darkest times of crisis. She finds solutions and remedies that are timely, effective and results-driven, having undertaken significant work to create positive institutional change through crisis response. Through the Sally Branson Consulting Group, she delivers candid, pragmatic reputation management solutions.
Her specialised approach helps high-profile individuals repair, reset, and protect their reputations during challenging times.
Sally provides national media commentary, has extensive Board experience, and was awarded the Secretary of State’s Foreign Service Award for diplomatic excellence.
Talking Points
The Crisis Keynote
Sally and Tim reveal the unwritten rules that separate crisis survivors from casualties. Drawing on decades of experience in media, government, and corporate advisory, they unpack real-world examples of responses that worked and those that failed. Audiences gain practical insights into today’s media dynamics and leave with a clear crisis checklist to prepare for any scenario.The Crisis Keynote
Key Takeaways
- Understand the critical decisions that define crisis success or failure
- Learn how media shapes perception and response during high-pressure events
- Gain a practical crisis checklist for immediate application
- Identify blind spots that put reputations and operations at risk
Workshop: Your Custom Crisis Blueprint
tailored, interactive session designed to build a crisis plan specific to your organisation’s vulnerabilities and sector risks. This workshop combines confidential intelligence gathering, real-time scenario analysis, and bespoke planning to ensure your team is prepared for any crisis.Workshop: Your Custom Crisis Blueprint
Structure
1. Pre-Engagement Intelligence Gathering
Anonymous vulnerability assessment to identify blind spots
Sector-specific risk mapping
2. Bespoke Crisis Understanding
Why context matters more than content in planning
Aligning crisis strategy with organisational realities
3. Behind-the-Scenes Intelligence
Confidential case studies from government and boardroom decision-making
Lessons from classified crisis responses
4. Live Scenario Dissection
Real-time analysis of industry-specific crisis scenarios
Split-second decisions that saved reputations vs fatal mistakes
5. Your Custom Blueprint
Development of a tailored crisis plan
Practical tools and frameworks for ongoing resilience
Outcomes
- A customised crisis blueprint for your organisation
- Clear protocols for decision-making under pressure
- Enhanced confidence in managing media and stakeholder expectations
Sally is our absolute industry go-to, she’s the PR’s PR expert. We’ve got her on speed dial. ... keep reading SM International PR Agency
Tim brings clarity and impact to every interaction. I strongly encourage others who are looking to elevate their communication strategies to engage Tim, you’ll be glad you did.
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