Book Sally Obermeder for your next event

Profile

Sally Obermeder is a leading Australian media personality, entrepreneur and influential voice across wellness, business, beauty, fashion, and lifestyle. As the co-founder of premium wellness brand, SWIISH and a familiar face in Australian households for over two decades, Sally brings credibility, commercial strength and deep audience connection.

Through SWIISH, Sally has built one of Australia’s most trusted wellness brands, with a highly engaged community of women who look to her for guidance on health, confidence and modern living. Her ability to combine authenticity with business acumen has positioned her as a powerful and results-driven brand collaborator.

Sally’s television career began with the Seven Network on Sydney Weekender as the show’s food, fashion and shopping presenter, before moving into the role of National Entertainment and Lifestyle Reporter on Today Tonight. for five years, she interviewed some of the world’s biggest stars - including Taylor Swift, Beyoncé and Kate Perry - earning a reputation for her warmth, professionalism and credibility.

In 2013, Sally was announced as the founding host of Channel 7’s national program, The Daily Edition. Airing live every weekday, it combined news, entertainment and live interviews, Sally fronted the show for its entire seven-year run - solidifying her status as one of Australia’s most polished and trusted live television anchors.

She has also appeared on Dancing with the Stars and hosted Channel 7’s, 12 Ways to Christmas, further showcasing her versatility across entertainment formats.

Sally returned to prime-time screens in 2023 as a cast member of the top-rating and widely celebrated Real Housewives of Sydney, introducing her to a new generation of viewers and further cementing her popularity in today’s media landscape.

Beyond television, Sally has hosted national radio programs including Better Living with Sally Obermeder on the Macquarie Radio Network and was a radio cohost for 7 years on The House of Wellness on 2GB, leading conversations across health, beauty, family and lifestyle.

In 2011, just days before giving birth to her first child, Sally was diagnosed with an aggressive stage 3 breast cancer. After 12 months of intensive treatment and multiple surgeries, she emerged with renewed purpose - a journey she shared in her bestselling memoir Never Stop Believing.

She has since co-authored five bestselling cookbooks, including Australia’s #1 smoothie book, Super Green Smoothies, cementing her authority in the wellness space.

As a spokesperson and ambassador, Sally has partnered with leading brands including Westfield, Specsavers, Colgate and Schwarzkopf, delivering campaigns grounded in trust, credibility and genuine connection.

A passionate advocate for women’s health, Sally is an ambassador for the National Breast Cancer Foundation, Breast Cancer Network Australia and also founded a charitable initiative ‘wish by SWIISH’.

Expertise

Talking Points

Breaking Barriers: Women in Media & the Power of Authenticity

The media industry has long been a male-dominated space, but women have continued to carve out their place, reshaping the narrative and redefining success. From TV hosting to producing, digital storytelling, and brand building, my journey has shown that resilience, authenticity, and innovation are the keys to thriving in this evolving landscape. In this keynote, I’ll share personal stories of triumphs and challenges, the power of reinvention, and how women can leverage their voice to create real impact.

Key Takeaways:
- How to own your story and build a powerful personal brand.
- The importance of adaptability and reinvention in an evolving media landscape.
- Strategies to navigate challenges, overcome biases, and create meaningful opportunities.
- Practical steps for building influence in traditional and digital media spaces.
- Why authenticity is the most valuable currency in today’s media world.

From Startup to Scale: The Female Entrepreneur’s Guide to Thriving

Starting a business as a woman comes with its own unique challenges—but it also brings unparalleled opportunities. From launching SWIISH from my kitchen table to scaling it into a leading wellness brand, I’ve learned what works, what doesn’t, and how to turn obstacles into stepping stones. This keynote is about the grit, resilience, and strategic thinking it takes to build a business from the ground up. I’ll dive into the reality of entrepreneurship—the highs, the lows, the wins, and the lessons—so you leave inspired and armed with actionable steps to take your business to the next level.

Key Takeaways:
- The mindset shifts required to build and scale a successful business.
- Lessons from growing a brand in a competitive market.
- How to build resilience, confidence, and leadership as a female entrepreneur.
- Key strategies for brand growth, product development, and audience connection.
- How to balance ambition with well-being and avoid burnout.

Unbreakable: Resilience, Reinvention & Thriving After Adversity

Being diagnosed with cancer changed Sally's life in every way—but it didn’t define her. Instead, it became a catalyst for growth, resilience, and a renewed sense of purpose.

In this deeply personal keynote, Sally shares her journey of overcoming cancer, the mindset shifts that helped her push through the toughest moments, and how sheb transformed pain into power. Whether you’re facing a personal battle or supporting someone who is, this talk is about hope, strength, and finding joy after hardship.

Key Takeaways:
- How to build resilience and strength in the face of adversity.
- The importance of self-care, mindset, and community in recovery.
- How challenges can lead to unexpected opportunities and personal reinvention.
- Practical tools for navigating fear, uncertainty, and change.
- How to embrace life with gratitude, purpose, and passion after hardship.

MC & Host

Sally Obermeder is a highly engaging MC and Event Host, bringing warmth, professionalism, and charisma to every stage. With a career spanning television, radio, and entrepreneurship, she is a familiar face to Australian audiences, having hosted The Daily Edition for seven years and interviewed some of the world's biggest celebrities. Her ability to connect with diverse audiences, coupled with her personal journey of resilience and success, makes her an inspiring and polished presence at any event. Whether steering a panel discussion or hosting a gala, Sally ensures a seamless and engaging experience for all.