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Sports Journalist, Presenter, Author and Women's Sports Advocate


I'm passionate about changing the sporting landscape for the next generation of little girls.


Sam Squiers is an award-winning Sports Journalist, Presenter, Author and the founder of Sportette.

Sam is a Sports Presenter for Fox Sports News and has worked with Australia’s leading media and sports organisations including Fox Sports, Channel 9, NRL, Surfing Australia, Channel 7, Sky News and Southern Cross Austereo.

Over the course of Sam’s career she’s become a strong advocate for women in sport and is in demand for keynote speaking engagements on the issue. In 2014, Sam founded Sportette to provide an avenue to tell the incredible stories of our female athletes and it grew to be a leading think tank on Women’s Sports.

In 2020 Sam released her debut children’s novel “Princesses Wear Sneakers”. A heartwarming tale of a princess’s passionate pursuit of her sporting dreams, PWS sends a powerful message to girls about sport from a key early age. In 2022 it was released in the UK as “Princesses Wear Trainers” where it was selected for the UK Summer Reading Challenge. In 2024, her book “Running with Wings” is being published in both Australia and the UK. It’s a powerful story about the fun, friendships and magical feelings that come with sport and none of which have to do with winning.

In 2023, Sam featured on the Disney+ doco “Matildas: The World at Our Feet” and was a FIFA Women’s World Cup Beyond Greatness Champion.

Sam is also a Women’s Professional Golfers Association (WPGA) Board Director, the host of “The Athena” women’s golf tournament on Fox Sports and hosts Fox League’s NRLW coverage.

Sam is a renowned master of ceremonies whose friendly personality and genuine warmth create an inviting atmosphere, instantly putting both interviewees and audiences at ease. Whether commanding the attention of a roaring 80,000-seat stadium or fostering intimate one-on-one connections, Sam is a versatile and engaging host.

Sam is a proud mum to her own little girls Imogen (Immi) and Elle and a passionate ambassador for Miracle Babies Foundation and Interplast Australia.

Talking Points

MC & Host

Sam is an experienced MC who is engaging, entertaining and articulate. Sam has a personable touch and warmth to her presenting which is disarming for her interview subjects and immediately puts her audience at ease.

As a professional TV presenter, Sam’s interviewing technique is highly regarded and can seamlessly transcend various sectors, from business to sports to entertainment. Whether commanding the attention of a bustling 80,000-seat stadium or fostering intimate one-on-one connections, Sam's versatility stands out.

Her meticulous preparation and attention to detail ensure flawless execution, while her background in media equips her to navigate any unforeseen challenges with ease. From quick on-the-spot improvisations to accommodating last-minute changes, Sam remains flexible and committed to delivering an exceptional experience for your event.
As one of the most sought-after hosts and MCs, Sam is dedicated to going the extra mile to ensure your event is nothing short of a success, leaving a lasting impression on everyone involved.

Changing our Language and Messaging to Girls About Sport

The future of sport lies with our next generation and for many of us raising them, that means there’s pressure not to continue outdated stereotypes which are damaging and hinder progress.
From everyday language used to describe girls, to the books they read, the images they see on their screens and the uniforms they wear, could we inadvertently be obstructing progression?
A thought-provoking and inspiring presentation from a women in sport advocate and the author of “Princesses Wear Sneakers” and “Running with Wings”.

Equality in Sport - What's Taking So Long?

Despite notable advancements for women in sport over the past decade, persistent disparities in gender pay, leadership roles, and resource allocation persist. In this engaging discussion, Sam delves into the apparent contradiction between the rhetoric of rapid progress and the sluggish pace of tangible change. Through a thought-provoking analysis, she identifies the lingering barriers hindering the path towards a more inclusive future for women in sport.

Premmie Mum and Cleftie Mum - Motherhood, Resilience and Difference

Sam shares her personal story of motherhood, from navigating the premmie journey when her first daughter was born premature at 32 weeks and 1.3kgs, to the cleft journey of her second daughter born with a cleft lip and palate. Sam retells her challenging journey to motherhood and the lessons she learned in resilience, grace and gratitude. Sam is an ambassador for Interplast Australia and Miracle Babies Foundation.
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