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International entrepreneur and creative personality.


Samantha Wills has been in the spotlight as one of Australia’s most dynamic speakers and creative personalities since launching her self-titled jewellery brand at Australian Fashion Week in 2004, at just 21 years of age.

Samantha quickly gained a high profile, drawing the attention of Forbes, The Huffington Post, The New York Post, The Sydney Morning Herald and The Australian. She was tipped early on to be “Australia’s biggest export since Vegemite.” Having her jewellery featured in Sex and The City thrust Samantha onto the international stage, and she was shortly after declared a ‘Break Out Star’ By the New York Times.

With an enviable A-List celebrity client list and having offices in Sydney, New York, Los Angeles, London, Paris and Tokyo, Wills - who hails from small town Port Macquarie, NSW - made history as the first Australian jewellery designer to appear on juggernaut American cable shopping channel QVC.

After 15 years, and stating that she felt the SAMANTHA WILLS jewellery brand had achieved all it had set out to do, Wills announced that she was closing the jewellery business in January 2019.

Current Work

Samantha resides in New York City where she is currently writing her first book while travelling the world as a creative ambassador and keynote speaker.

With a cult following equally for her enviable bohemian-luxe personal and interiors style as well as her down to earth voice, Wills has become bankable business for brands including American Express, Optus, Treasury Wine Estate, Westpac and General Motors engaging her as a speaker and/or brand ambassador.

A regular keynote speaker at conferences globally that focus on women in business, Wills also often shares her inspiring story with young women, with the message; ‘Young girls with big dreams, become women with vision.’ Passionate about supporting women in business, Wills continues her work with the, and is an advocate for gender equality and conscious kindness.

Previous Experience

Awards:Wills has many awards and accolades to her name, including being inducted in to the Business Women’s Hall of Fame for HER Business and being awarded the Women of Influence Entrepreneur of the year in 2017. Samantha was nominated for Australian of the Year in 2016 for her work in empowering women. She was also Cosmopolitan Fashion Designer of the Year in 2015 and Prix de Marie Claire People’s Choice Accessories Brand of the Year in 2013.

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