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Davidson (Holloway)

Spoonful of Sarah & Co-Founder of Matcha Maiden


Sarah Davidson (nee Holloway) began her working life as a mergers and acquisitions lawyer at a leading international law firm.

While she enjoyed several years building strong professional foundations, she found it increasingly challenging to reconcile the all-consuming corporate lifestyle with her personal passions for health, wellbeing, creativity, and adventure.

In pursuit of balance, Sarah and her partner started Matcha Maiden closing a gap they discovered in the health food space for matcha green tea powder, which rapidly escalated into a global market leader in the now-booming matcha category. Shortly after, the matcha mission developed into a physical venue and internationally acclaimed plant-based eatery, Matcha Mylkbar, named as Chris Hemsworth's favourite cafe in Australia.

Current Work:

Sarah also hosts an award-winning podcast, Seize the Yay, which investigates the difference between success and happiness, the importance of cultivating joy, and showcases the down-to-earth, human side of her diverse and esteemed guests.

In 2020, Sarah expanded this philosophy into the Seize the Yay book and continues to encourage others far and wide to find what makes them 'yay'.

Talking Points

How to Seize your Yay!

In her Keynotes Sarah shares her philosophy on how to seize your Yay! This keynote encompasses any of the following themes:

- Choosing not to merely settle passively for what's good but to strive actively for what's great
- Distinguishing between being busy or objectively successful on one hand and being happy and fulfilled on the other
- Breaking the autopilot circuit we sometimes end up on when swept up in social expectations and the glorification of progress
- Distinguishing between speed and direction in our pathways - some people are getting nowhere fast
- Combating self-doubt, fear and impostor syndrome to embrace the growth opportunity in discomfort
- Gathering data on your own strengths, weaknesses and preferences to build a joyful life blocking out the white noise of everyone else's lives and destructive effects of social comparison
- Rewiring your appetite for uncertainty and becoming adaptable to the possibilities that come with change
- Appreciating the concept of failing forwards - your best teacher is your last mistake
- The importance of finding joy outside of your profession to maintain perspective, wellbeing and joy
- Building the right "Yayborhood" and support network it whatever you do
I have had the pleasure of speaking alongside Sarah as well as having her speak at Collective Hub events. She has a remarkable ability to inspire and captivate her audience with her entrepreneurial journey, while also creating a sense of connection through her relatable and authentic style. She is professional and adaptable, crafting her presentations to the environment at hand. Lisa Messenger Founder & CEO, Messenger Group and Collective Hub

Sarah would have to be one of the most driven, authentic, and creative people I have met within the industry. I was blown away watching her speak at The Wellness Festival, inspiring hundreds of women in the room to pursue their passions and never stop believing in their dreams no matter what the circumstance. Sarah’s kindness and such ‘real’ persona are qualities I admire dearly. It’s a privilege to work alongside her in this industry.

Rachael Finch Australian TV host, dancer, model, and beauty pageant titleholder.

Sarah is the ultimate professional and such a pleasure to work with. Sarah spoke at The Wellness Festival 2017 in Melbourne, Sydney and Brisbane. She lit up the stage with her incredibly inspiring presentation. She is humble, funny and really brave in her storytelling. She connects with her audience on such an amazing level as she is completely relatable.

Lauren Pell Founder, The Wellness Festival

Sarah is an incredibly engaging speaker who has a love for life that’s contagious. Her presence relaxes the audience while her message captivates them. Add to this her relatable sense of humour and you’ve got a completely engaged audience. It was an absolute pleasure working with Sarah!

Cotton On Body

Sarah was a captivating speaker who had the audience, people from ages 15 to 70, hanging on every word for the hour she spoke. Sarah shared very personally about her experiences and the stories of fascinating people she has met. In engaging a speaker for my event, I wanted someone who would inspire people, particularly those whose careers are still in formation, to dream about the options available to them, to think outside the box and to feel that there are many opportunities for them in life. Sarah certainly delivered. Many in the audience stayed to have a picture and a chat with her, doubling the session time. One of the women in the audience said she was the best speaker she had ever seen! I recommend Sarah to anyone looking for a speaker to inspire their audience.

Strathcona Baptist Girls Grammar School
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