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Renowned leadership expert and author of 'Start With Why'.


Simon Sinek is an optimist. With a goal to help build a world in which people go home every day feeling fulfilled by their work, he is leading a bold movement to inspire people to do the things that inspire them. The internationally bestselling author of Start With Why, Sinek offers an unconventional perspective that explains why some people and organizations are more innovative, more profitable, command greater loyalty and - most importantly - are able to repeat their success again and again. His unconventional and innovative views on business and leadership have attracted international attention, and earned him invitations to meet with leaders in a wide range of sectors, including technology, the military, and government.

Current work

A trained ethnographer, Sinek is an adjunct staff member of the RAND Corporation, one of the most highly regarded think-tanks in the world, and teaches graduate-level strategic communications at Columbia University.

Previous experience

Presentations: He has spoken to a wide array of clients, including Microsoft, Mars, Intel, 3M, the United States Military, Members of the United States Congress, the Ambassadors of Bahrain and Iraq, multiple government agencies, and entrepreneurs. He has also presented at the United Nations, to the senior leadership of the United States Air Force, and to the senior leaders of NASA. The talk that he gave at his first TEDx event, 'How Great Leaders Inspire', is one of the most shared TED Talks on

Media: Sinek frequently comments for the press - The New York Times, The Wall Street Journal, The Washington Post, Houston Chronicle, FastCompany and NPR, among others. He is also a regular contributor to The Huffington Post.

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