For decades we measured outcomes. Lift the lid on the signals and forces that drive them.
Tim Clover is the founder of Global Market Signals (GMS) and the originator of the Social Responsibility Score (SRS) - a proprietary measurement framework linking consumer perceptions of social and environmental responsibility directly to brand revenue growth and market performance.
Before founding GMS, Tim has grown Glow Group for 10+ years as Founder and CEO: an advanced market research platform used by some of the world’s leading brands, agencies and advisory firms.
His earlier career included a senior insights director role at PwC, working across Europe and APAC - experience that shaped his conviction that the most important signals in business are human ones, and that the job of good research is to make those signals measurable.
The $3 Trillion Switch is the product of five years of sustained research across Australia, the United Kingdom and the United States.
More than 10 million consumer interviews, conducted across 10+ studies and tracking 1,500+ brands, were subsequently linked to US$2.8 trillion in sales data - creating one of the world’s largest longitudinal datasets exploring the relationship between societal expectations and commercial outcomes.
The headline finding: a four-point improvement in a brand’s Social Responsibility Score correlates with approximately 1% faster annual revenue growth.
The broader projection - that sustainability-driven consumer spending will grow from approximately US$500 billion today to US$3 trillion by 2035 - has been deployed across real-world projects with organisations including Mondelez Australia, PwC Australia and Brita UK.
Tim presents to boards, executive leadership teams and conference audiences across the private sector, investment community and government on the economics of societal change and what forward-thinking organisations are doing about it.
Talking Points
The $3 Trillion Switch: How Three Converging Forces Will Transform Consumer Behaviour by 2035
Consumer spending decisions are increasingly shaped by social and environmental expectations - and the data now proves this at commercial scale.The $3 Trillion Switch: How Three Converging Forces Will Transform Consumer Behaviour by 2035
Drawing on more than 10 million consumer interviews and analysis of US$2.8 trillion in sales data across three markets, this presentation reveals a projected move from US$500 billion to US$3 trillion in sustainability-influenced consumer spending by 2035.
The shift is driven by three massive converging forces: an intergenerational transfer of approximately $15 trillion in wealth, a knowledge explosion as sustainability issues move from niche to mainstream awareness, and digital ubiquity giving consumers instant access to information and alternatives.
This is not a presentation about ESG compliance - it is an economics talk, grounded in original proprietary research, about where consumer spending is going and what that means for every major sector.
Video
The $3 Trillion Switch - Presentation Overview
Tim has a rare ability to turn complex market trends into practical, engaging conversations that resonate with senior leaders. His session on the $3 trillion megatrend sparked thoughtful dis ... keep reading McMillan Shakespeare Group
I thought sustainability was dead. This story changes all that.
