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Tory
Archbold

Founder & CEO of Powerful Steps, Communications & Brand Expert

Profile

Tory Archbold is a globally recognised leadership architect, platform founder and cultural strategist shaping the next era of leadership, power and legacy.

After founding and scaling TORSTAR into one of Australia’s most successful brand communications agencies - including leading the record-breaking launch of ZARA in Australia, which attracted over 22,000 people and generated more than $1 million in sales on opening day - Tory exited the agency world to focus on building leadership platforms and infrastructure on a global scale.

She is the Founder and CEO of Powerful Steps®, a global leadership platform and movement operating across Australia, the Middle East and the United States. Through Powerful Steps, Tory designs ecosystems that move leaders from potential to position, and from success to legacy - working at the intersection of leadership, culture, story, and influence.

Today, Tory is engaged by corporations, governments, financial institutions, and global organisations to speak in rooms where leadership, influence, and change intersect. Her work challenges outdated leadership models and activates leaders to step into authority, voice and impact in complex, fast-moving environments.

Tory’s keynotes are not motivational. They are catalytic. Designed to shift how leaders think, lead and shape culture.

She is the author of Self-Belief is Your Superpower, host of the top 1.5% ranked podcast Powerful Stories, an Evaluator for SXSW Sydney in the People + Work category, and the creator of an upcoming film and limited series inspired by her true story – exploring leadership, power, family systems and generational transformation.

Based between Sydney, Riyadh and Los Angeles, Tory brings a rare global perspective to leadership, influence and cultural change.

Expertise
Talking Points

Powerfully Aligned™: How Women Can Lead with Truth, Visibility, and Influence

For high-performing women (and men) ready to activate the next chapter of their leadership journey.

Key Takeaways:
• Align your voice, visibility, and value with your purpose
• Leverage brand storytelling to stand out authentically
• Build legacy impact through confidence, not burnout

The 45-Second Rule™: Breaking Generational Patterns to Build a Life You Love

Where personal transformation meets professional power.

Key Takeaways:
• Discover the mindset shift that transformed my life—and how it can transform yours
• Understand the role of truth-telling in leadership and legacy
• Reset your energetic frequency to lead with clarity and courage

Heart versus Ego: How Businesses Are Changing the Game

For founders and leaders are seeking to blend strategy with soul.

Key Takeaways:
• Why authenticity is your greatest brand asset
• How to attract aligned opportunities without chasing them
• Integrate AI and energetic strategy to amplify your leadership

From Silence to Spotlight: Owning Your Story as a Catalyst for Change

In a world that rewards performance, it takes courage to stop playing a role and start leading with your real story. In this keynote, Tory shares her journey from running one of Australia’s top PR agencies to stepping into her own spotlight after a life-changing coffee date in Hollywood.

Through raw honesty and humour, she reveals how vulnerability became her greatest strategy—turning fear into fuel and self-belief into superpower. Attendees will walk away inspired to own their stories, elevate their visibility, and transform their personal narratives into platforms for change.

Audience Fit:
Women in leadership, professional services, government, or media
Emerging leaders ready to speak their truth and be seen

Signature Takeaways:
- How to turn lived experience into leadership credibility
- The 45-Second Rule™ — how to introduce yourself with clarity, confidence, and impact
- Why your story is the most powerful business asset you own

Optional Add-On:
Spotlight Circle Workshop — a 30-minute post-keynote session guiding attendees to script their own “visibility statement.”

Legacy Leadership: Building a Career That Outlives the Title

What if success isn’t about what you achieve, but what you ignite in others? In this keynote, Tory explores the evolution of leadership in a world craving purpose, connection, and truth.

Drawing on her Powerful Steps® Framework and global experience working with leaders across the US, Middle East, and Australia, she shares how to build a legacy that is both profitable and profoundly human.

Audience Fit:
C-suite and senior executive women
Organisations focused on culture, inclusion, and succession planning

Signature Takeaways:
- How to define your leadership legacy in three Powerful Steps
- The shift from success to significance — and why it matters now
- The mindset of sustainable high performance: purpose over pressure

Optional Add-On:
Legacy Mapping Session — a 45-minute facilitated experience where leaders articulate the impact they want to leave behind and map it to tangible business goals.
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