Peter
Jackson

Speaker Profile

Peter Jackson took up the position of Chief Executive of Essendon football Club in April 1996 and became Managing Director in September 2006.

During Peter’s time, the club has developed to be recognised as one of the leading clubs in the AFL, both on and off the field. The club now has four discrete business operations in which over 300 people are employed. Total assets employed have grown from about $6m in 1996 to $26m in 2009, with net assets growing from $2.6m to over $19m.

The club has been developed to be one of the strongest financially in Victoria, without any of the very public, near death experiences that other successful clubs have been through and arguably many other Victorian clubs are still experiencing.

Tough, ground breaking decisions have been made on people, governance, structure, stadiums, investments, branding, website, and facilities that have and will continue to have a long term impact on the future of Essendon. It is the difference between being a well supported but financially struggling, highly dependent 'club' and a successful, well run 'business' that has the strength, power and wherewithal to influence its own destiny.

The club's involvement and leadership in initiatives with indigenous, multi-cultural and local Essendon communities, programs for the youth and disadvantaged, support for the Cancer Council, the establishment of the charitable trusts and the environmental and sustainability initiatives are examples of the deep seated values that have been created at Essendon.

Peter Jackson is also a Director of the Bill Hutchison Foundation, a harm prevention charity established to support programs for adolescents.

Peter’s career prior to joining Essendon included the mining and manufacturing industries, the latter involving a number of companies in different industries requiring restructuring strategies.

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