Peter Jackson took up the position of Chief Executive of Essendon football Club in April 1996 and became Managing Director in September 2006.
During Peter’s time, the club has developed to be recognised as one of the leading clubs in the AFL, both on and off the field. The club now has four discrete business operations in which over 300 people are employed. Total assets employed have grown from about $6m in 1996 to $26m in 2009, with net assets growing from $2.6m to over $19m.
The club has been developed to be one of the strongest financially in Victoria, without any of the very public, near death experiences that other successful clubs have been through and arguably many other Victorian clubs are still experiencing.
Tough, ground breaking decisions have been made on people, governance, structure, stadiums, investments, branding, website, and facilities that have and will continue to have a long term impact on the future of Essendon. It is the difference between being a well supported but financially struggling, highly dependent 'club' and a successful, well run 'business' that has the strength, power and wherewithal to influence its own destiny.
The club's involvement and leadership in initiatives with indigenous, multi-cultural and local Essendon communities, programs for the youth and disadvantaged, support for the Cancer Council, the establishment of the charitable trusts and the environmental and sustainability initiatives are examples of the deep seated values that have been created at Essendon.
Peter Jackson is also a Director of the Bill Hutchison Foundation, a harm prevention charity established to support programs for adolescents.
Peter’s career prior to joining Essendon included the mining and manufacturing industries, the latter involving a number of companies in different industries requiring restructuring strategies.
Client Comments for Peter Jackson
Peter Jackson travels from Victoria Australia
- Our NAB Business Team said Peter's speech on Wednesday night hit the mark like a laser beam and answered the brief perfectly so was a perfect end to their planning day. The entire team was very impressed with his honesty and were surprised how close the parallels between footy and business are. Many thanks for your efforts coordinating this on our behalf, it was great way to strengthen our partnership and hopefully the experience was also pleasant for Peter!
- Peter's passion over many years as CEO of various companies has been exploring the practical differences between management and leadership.
Being CEO & Managing Director of Essendon Football Club over the past 14 years has given him the opportunity to put his leadership skills into practice and has resulted in EFC developing from being just another ‘footy club' to being highly regarded as a professional sporting business, equal to the very best in Australia.
He has a strong, ‘down to earth' message to deliver to executives and managers about the importance of leadership and can share many real life experiences, including the critical leadership lessons that businesses can learn from professional sport.
In particular his clear-cut concepts about the differences between management and leadership will challenge managers to question their preconceived ideas about how effective they really are as leaders and provide them with a framework to further develop their own leadership skills.
- Clear message, inspiring.
"Honestly, I cannot find one thing that I would need to change. Staff are amazing: knowledgeable, helpful, friendly, yet totally professional. Great listeners and questioners to ensure that the end client is provided the best possible option of speakers available and to suit the brief. AMAZING. Thanks guys, you helped me to have our best rated forum in 10 plus years."
Subscribe to our newsletter